{"title":"Cyber Monday Goodies","description":"","products":[{"product_id":"standout-strategy-workbook","title":"Standout Strategy Blueprint","description":"\u003cp\u003e\u003cstrong\u003eBuild a brand people talk about and scale it without losing what makes it special with this 54-page system for unbeatable positioning and operational strategy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFollow the exact playbook we used to grow Pip Decks from a side hustle into the internationally recognised brand it is today. This workbook features the key tactics from Brand Tactics and Innovation Tactics that we used as we scaled.\u003c\/p\u003e\n\u003cp\u003eSimply fill in the blanks and apply the same wisdom to grow your business (without the expensive mistakes we had to go through!)\u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Default Title","offer_id":42234231193689,"sku":"SSW-DIGITAL|*|IGNORE","price":397.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/workbook-incl.png?v=1742419312"},{"product_id":"the-million-dollar-about-page","title":"The Million Dollar About Page","description":"\u003cp\u003e\u003cstrong\u003eTurn your About page into one of the highest performing pages on your website with this 8-step writing framework.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis eBook shows you how to harness storytelling techniques to grab attention, build trust and increase conversions (before they've even seen your landing page!)\u003c\/p\u003e\n\u003cp\u003ePart 2 of the Million Dollar \u003cspan\u003eeBook series, \u003c\/span\u003ewritten by Charles Burdett (based on lessons we learnt growing Pip Decks to £40m in sales with no investors).\u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Digital PDF","offer_id":42294496624729,"sku":"MDAP|*|IGNORE","price":147.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/MillionDollarAbout-sm.png?v=1744647295"},{"product_id":"storyteller-tactics-live-recordings","title":"Storyteller Tactics Live Recordings","description":"\u003cp\u003e\u003cstrong\u003eExperience real stories being transformed in real time by Steve Rawling, author of Storyteller Tactics in this video Q\u0026amp;A bundle. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese in-depth, hour-long sessions dive deep into the heart of storytelling. You'll see people improve their work in real-time, so you can follow along and apply their lessons to your work. \u003c\/p\u003e\n\u003cp\u003ePerfect for anyone with a Storyteller Tactics on their desk who wants to take their skills to the next level. \u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Default Title","offer_id":42363951611993,"sku":"ST-LIVE-RECORDINGS|*|IGNORE","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/st-live-tutorials.png?v=1747748952"},{"product_id":"story-coaching-vault","title":"Story Coaching Vault","description":"\u003cp\u003e\u003cstrong\u003eWatch a master storyteller solve real messaging problems with this exclusive video bundle of live coaching sessions from Steve Rawling, author of Storyteller Tactics. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis special bundle puts you right in the (virtual) room as Steve Rawling \u003c\/span\u003ecoaches real people\u003cspan\u003e through their storytelling challenges. \u003c\/span\u003eYou’ll witness the live thought process, unscripted insights, and on-the-spot rewrites that turn vague ideas into powerful, persuasive narratives.\u003c\/p\u003e\n\u003cp\u003eThis is the craft of storytelling at its most raw and unfiltered. Perfect if you want to see what it takes to become legendary at storytelling. \u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Default Title","offer_id":42374086590553,"sku":"STORY-COACHING|*|IGNORE","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/Screenshot2025-05-13at01.59.38.png?v=1747748952"},{"product_id":"story-hooks-cheatsheet","title":"Story Hooks Cheatsheet","description":"\u003cp\u003e\u003cstrong\u003eGrab attention in 3 seconds or less with our Story Hooks Cheat Sheet. Perfect for social media content, ads and emails. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith thousands of businesses desperately trying vying for our attention every day, it can feel impossible to stand out and find your audience. \u003c\/p\u003e\n\u003cp\u003eThis cheat sheet gives you hundreds of variations on key story hook principles - so you can customise them to you and your business. \u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Default Title","offer_id":42383831171161,"sku":"STORYHOOKS|*|IGNORE","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/storyhooks-large.png?v=1747840470"},{"product_id":"dragon-slayer-framework","title":"Dragon Slayer Framework","description":"\u003cp\u003e\u003cstrong\u003eTurn boring presentations into epic adventures (that make your listeners sit up and pay attention). \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis guide shows you how to build tension, raise stakes and create momentum using seven plot points that map directly onto any business presentation.\u003c\/p\u003e\n\u003cp\u003eThis isn't your typical presentation guide: this features dragons, castles, danger and adventure! Everything you need to get someone's attention and keep it! \u003c\/p\u003e\n\u003cp\u003eIf you've been struggling to get buy-in from teams or customers, watch your ideas get glossed over, or you just know, deep down, that your presentations could be so much stronger, this is for you.\u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Default Title","offer_id":42431103664217,"sku":"DRAGONSLAYER|*|IGNORE","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/Bonus-3-DRA.png?v=1742837747"},{"product_id":"the-million-dollar-landing-page","title":"The Million Dollar Landing Page","description":"\u003cp\u003e\u003cstrong\u003eSteal the exact principles behind our landing pages that generated over £40m in sales.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis 70+ page eBook shows you the hidden principles behind landing pages that generate millions work. You'll learn why they work, what to focus on and how to apply it to your products and services. \u003c\/p\u003e\n\u003cp\u003ePart 1 of 2 in the Million Dollar series. Published in 2025. \u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Digital PDF","offer_id":42703040577625,"sku":"MDLP|*|IGNORE","price":147.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/MillionDollarLandingPage.png?v=1758995464"},{"product_id":"copywriting-secrets-masterclass","title":"Copywriting Secrets: Masterclass","description":"\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003e\u003cstrong\u003eCraft persuasive marketing copy that converts - and know exactly how to fix it when it doesn't.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eThis video masterclass gives you the 8 copywriting laws that we apply to every single email, ad, and webpage. This is in-depth, high-level marketing advice that you won't find anywhere else - because it comes directly from our experience selling Pip Decks around the world. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body whitespace-normal break-words\"\u003eLearn how to turn testimonials into objection-crushers, get a reliable system for diagnosing when copy \"doesn't feel right\", and combine your unique voice with powerful persuasion techniques. \u003c\/p\u003e","brand":"Pip Decks","offers":[{"title":"Default Title","offer_id":42868896792665,"sku":"COPYWRITING-MASTERLCASS|*|IGNORE","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/9899\/5507\/files\/CopywritingSecrets_40f4c461-0dfe-4974-ac34-21a6fedd56a5.png?v=1764082430"}],"url":"https:\/\/pipdecks.com\/collections\/cyber-monday-copy.oembed","provider":"Pip Decks","version":"1.0","type":"link"}