Unlock fresh ideas, again and again.

54 idea generation recipe cards that help you unlock legendary ideas.

Get Idea Tactics

Trusted by 30,000+ professionals

This is my holy hand grenade for generating ideas. If something makes this much of a difference, then it’s worth the investment.

Markus Karlsson-Jones
Senior Alumni Officer, Uni of Manchester

Using Idea Tactics is as easy as 1, 2, 3...

Find your starting point

These questions help you find the most useful category of tactics.

Ask the questions with your team or by yourself (you might find some heathly disagreement!)

Use the Strategy System when you aren’t sure where to begin, or if you feel lost in the middle of a project.

Pick a tactic

Take a peek!

Run the workshop!

The category (and project stage) the card lives in.

What the tactic does, and what outcome it’ll give you.

Why it’s important, and when you might decide to use it.

Other related tactics that are useful to run beforehand or after.

How long the tactic takes to run so you can plan larger sessions.

Beautifully illustrated by Hungary-based artist Miklos Felvedeki.

Super high-quality matte finish card. Durable 400gsm thickness.

Pip Decks are great for team engagement - they make everyone feel included in the design process.

Liv Morris
Senior Project Manager, BBC

The right idea workshop at the right time.

How do you know what kind of brainstorm activity to do with your team, and when?

You’ll always choose the right approach with our Idea Strategy System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help you plan your first session when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of a project.

Clear step-by-step instructions. No jargon.

There are a lot of long-winded and confusing workshop guides out there. You just need the concise steps to run the workshop. Not a wall of text.

Each workshop exercise fits on the back of a card, so you get straight to the point..

The jargon-free instructions are easy to follow, for novices and experts alike.

Never get stuck when following up.

You've just finished a great workshop and someone asks “so what‘s next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

Yes, Idea Tactics is for you!

Get brilliant ideas out of your team

Run brainstorms that actually work
Strengthen relationships
Get everyone invested

“It has made me not be so scared to get my team to be creative.”

— Janis Feleni., CPO

Unstuck yourself

Generate endless ideas
Stand out from the crowd
Make collaboration fun again

“What used to be a daunting task (coming up with new campaigns) is now an enjoyable and... easy!”

— Joy M., Lead General Marketer

Build designs around big ideas

Find a fresh angle on your problem
Explore lots of options to find the gold
Anchor ideas to universal human truths

“It’s really helped us break through just the standard obvious ideas and really pushed our product in an interesting new direction.”

— Ian Z., Lead Product Designer

Find answers to any challenge

Unlock your next breakthrough
Weed out ideas that aren’t worth your time
Harness your intuition

“Idea Tactics has given me so much inspiration for where to take the business next.”

— Dan B., COO @ Terra One

Get creative with your clients

Help them get clarity on opportunities
Explore ideas for professional and personal growth
Prioritise and plan for impact

“I’m tempted to keep it a secret, but they’re too good not to share!”

— Mel., Creative Consultant and Coach

Show them you’re not just a code-monkey

Find game-changing ideas for your product
Lead creative workshops
Shape the future

“Every team needs this deck. It’s a game changer for approaching solutions”

— Barney J., Head of Engineering

Video tutorials that unlock each tactic

Get the Idea Tactics Complete Package and unlock The Vault: filled with dozens of coaching videos from Pip Decks author Joel Stein — so you can see his tactics in action with real-life examples and demonstrations.