1 YR GUARANTEE10x ROI or your money back

Brand Tactics

Don’t build a brand. Build an obsession. A card deck of 54 brand frameworks, workshops and exercises that help you build a legendary brand that people remember.

✅  Create a head-turning identity
✅  Eliminate competition with positioning
✅  Build a system to grow your brand organically


Meet Brand Tactics by Alex M H Smith. An instant upskill toolkit that transforms your business into a treasured brand your customers love to buy from again and again. Harness what makes your brand unique with 54 brand recipes and video tutorials, and create a remarkable business people can’t stop talking about.

Brand Tactics comes with access to The Vault which contains hours of video tutorials, templates and guides. Whilst the cards give you the what, the companion videos show you how and why.

Attention to every detail
- 56 x Brand Tactics cards
- 3.5” x 5.75” card size
- 400gsm premium matte finish
- Heavy duty UV spot finish card box


Pip Decks is trusted by elite organisations

Over 40,000+ professionals love Pip Decks

How do Pip Decks work?

Each card is like a recipe. They contain tried and tested instructions that give you a specific outcome. The kind of outcome that you might’ve had to pay a consultant thousands for.

The cards work together in a system. You can plan an entire banquet - or just a quick snack. The more you use them, the more second-nature they become.

Unlike a book, Pip Decks are shareable. No more “Read Chapter 103”. Instead it’s “try this card”. With cards, it’s easy to empower your team, or plan away from your screen. They are a legendary learning, planning and coaching tool.

The right tactic at the right time.

How do you know what tactic to run, and when?

You’ll always choose the right approach with the Strategy System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help you plan your first session when you aren’t sure where to begin, or to get unstuck if you feel lost.

Clear step-by-step instructions.

You need the concise steps to run the tactic - not someone’s life story.

Each exercise fits on the back of a card, so you can get started in minutes.

The jargon-free instructions are easy to follow, for novices and experts alike.

Never get stuck when following up.

You've just finished a great session and someone asks “so what‘s next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

Timeless content

The tactics are designed to stand the test of time. They are simple, yet effective.

Repeatable process

Each deck contains a Strategy System that helps you get to the tactics you need, fast.

The power of physical

Pip Decks are designed so that their physical qualities reflect the power of their contents.

It’s weighty. It’s big. It's smooth to touch. No detail has been overlooked.

Your secret weapon: The Vault

The Vault gives you exclusive lifetime access to our private library of video tutorials and templates.

It’s like the cooking show for the recipe book. It shows you exactly how to run the workshops, with hidden tips and tricks that didn’t make it onto the cards.

Plus, there are Miro templates for every tactic - so you can get going with your remote workshops instantly.

Story Bank

Get 10x ROI, or your money back.

If after 12 months you haven't got 10x the value back you paid for, we'll refund you in full. No questions asked.

Become a confident brand builder

No more boring “me too” brands. Get the system that helps you build something that truly stands out.

Pre-order Brand Tactics

Frequently Asked Questions

When will my pre-order of Brand Tactics (Physical Deck) ship?

Brand Tactics (Physical Deck) is currently in development and aims to launch in Spring 2023.

Do you ship to my country?

We ship to the US, Canada, UK, Australia, New Zealand, and Europe.

You’re based in the UK - will there be customs charges on my order?

We have fulfilment centres in the US, UK or Europe. So if you are ordering within these zones - there is no customs charge. If you’re ordering outside of these zones (e.g. Australia) - customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (The Vault + Digital Cards, etc).

Do you do discounts for non-profits / educational institutions / students?

Yes! Get in touch at sales@pipdecks.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.

Do you really have a 10x return on investment gurantee?

Yup. If within a year you have used the cards and video tutorials to a reasonable degree and you haven’t found the outcomes from using them are worth at least 10x what you paid, we’ll refund you in full - and you can keep the deck.

Can I get a VAT invoice?

Totally! You can provide your VAT number at checkout. And after making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that includes your company information and VAT.

Will the Digital Cards work in the software I use?

The Digital Cards are compatible with: Miro, MURAL, FigJam, PowerPoint, Jamboard, Whiteboard. Pretty much any software that allows you to play images. The Pip Deck comes in three formats: The super-premium physical deck. A lightweight PDF. And JPG images of the front and back of each card. The images are organised in folders inside a .ZIP file so you can easily navigate to the right card.

Can I upgrade to the Physical Deck package later?

Of course! Shoot us an email at support@pipdecks.com and we’ll sort you out.

What if I decide it’s not for me?

No problem at all! Email us at support@pipdecks.com within 100 days and we’ll refund you in full, no questions asked.