Storyteller Tactics

4.8/5 total rating

Ditch dull presentations. Tell great stories.
54 storytelling recipe cards that help you influence and inspire.

✅  Kill boring PowerPoints
✅  Get your audience leaning in
✅  Have your message remembered


Storyteller Tactics is a card deck of 54 frameworks, prompts and exercises to help you ditch dull presentations, and tell great stories.

Stories are the magic ingredient to boring presentations. They grab the attention of your audience and fix your message in their memory. That jeopardy-filled story about sabre-toothed tigers stuck in your ancestor's minds, because it depended on their survival. We are wired for stories.

And the crazy thing is, all the ingredients you need to tell a real, human story are close at hand, waiting for you to craft them into something amazing. They're now all in one beautifully designed place: The Storyteller Tactics Card Deck.

Don't take our word for it, we raised a whopping £73,085 on Kickstarter, exceeding our funding goal by 600%! There's hundreds of people waiting to get their hands on their Storyteller Tactics deck.


Get Workshop Tactics & Storyteller Tactics together

Upgrade your workshops and become a master storyteller

You’ll have an unfair advantage when you combine your Workshop Tactics deck with Storyteller Tactics. Designed to complement each other, this bundle is like a cheat-code for your job.

Trusted by

Trusted by 30,000+ professionals

The sheer joy of seeing presentations become memorable and more interesting is a thing of beauty!

Steve Miller-Perry
Senior User Researcher, Nimble Approach

How does Storyteller Tactics work?

Watch our Kickstarter video below (we raised $100,000 in 2021!) where author Steve Rawling dives into what Storyteller Tactics is, how it works, and why stories are vital to your professional career.

Storyteller Tactics is loved by over 30,000+ professionals

Stories are the magic ingredient to boring presentations

We’ve got all ingredients you’ll ever need to craft an effective story, no matter the circumstance. They're in one beautifully designed place: 
The Storyteller Tactics Card Deck.

Storyteller Tactics contains 54 frameworks, prompts and exercises to help you confidently tell great stories about your work. 

After I gave a presentation using Storyteller Tactics, I had loads of messages like “can you give the rest of senior management tips on how to do presentations?” and “I see Tom’s been watching TED talks!”

Tom Fern
Senior Comms Officer, University of Manchester

Get to the right card, quickly.

How do you know what kind of story to tell, and how to tell it?

You’ll always choose the right approach with the Story Building System. A simple set of questions that help you find the most useful category of tactics.

It’s the perfect tool to help you plan your story when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of writing.

Clear step-by-step instructions. No jargon.

Each Story Tactic fits on the back of a card, so it’s easily scannable, with concise steps to help you work out your story.

The jargon-free instructions are easy to follow, for novices and experts alike.

Every card has a companion video of Steve demonstrating how to use it, with a case study on how it was used in the real world.

No dead ends.

Every card is interlinked. It’s like following a trail of breadcrumbs.

The links are not too prescriptive and not too open-ended either. A perfect balance that helps you navigate through the deck.

You’ll always find a way to develop your story further.

I really like the “try this” section at the bottom of each card. It feels organic and gives just enough guidance without us dear, soft sensitive creative types feeling like we’re being boxed in.

Zara Karschay
Freelance Creative Producer

Access to The Vault and Community.

The Vault contains hours of coaching videos and tutorials with Steve Rawling so you can see how the tactics are used in practice.

Storyteller Tactics also comes with a PDF version, and Drag & Drop cards so you can use them in virtual whiteboards like Miro / MURAL

You also get access to our private community where there are people just like you helping each other craft stories and run workshops.

Get 10x ROI, or your money back.

If after 12 months you haven't got 10x the value back you paid for Storyteller Tactics and The Vault content, we'll refund you in full. No questions asked.

Become a confident, inspiring leader

Now you can finally stop winging it, and become a confident, inspiring leader when you’re armed with Storyteller Tactics.

Buy Now

Frequently Asked Questions

Can I get Storyteller Tactics for my entire team?

Sure! We offer team discounts on the Complete Package based on the number of team members you'd like to purchase for:

  • 3 team members £0.00
  • 5 team members £0.00
  • 10 team members £0.00
  • 15 team members £0.00
  • 25 team members £0.00

When do I get the Digital Cards and access to The Vault?

The Digital Cards and how to access The Vault are emailed to you right after checkout, so you can get started right away without having to wait for your physical deck.

Do you ship to my country?

We ship to the US, Canada, UK, Australia, New Zealand, and Europe.

You're based in the UK - will there be customs charges on my order?

We have fulfilment centres in the US, UK or Europe. So if you are ordering within these zones - there is no customs charge. If you're ordering outside of these zones (e.g. Australia) - customs charges should be minimal, if non-existant as we declare the cost price of the physical deck, not the full retail price of everything (The Vault + Digital Cards, etc).

Do you do discounts for non-profits / educational institutions / students?

Yes! Get in touch at with your credentials (non-profit status or student ID) and we will arrange a discount for you.

Do you really have a 10x return on investment gurantee?

Yup. If within a year you have used the cards and video tutorials to a reasonable degree and you haven’t found the outcomes from using them are worth at least 10x what you paid, we’ll refund you in full - and you can keep the deck.

Can I get an invoice?

Totally! After making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that can include your company information, should you need that for tax purposes.

Will the Digital Cards work in the software I use?

The Digital Cards are compatible with: Miro, MURAL, FigJam, PowerPoint, Jamboard, Whiteboard. Pretty much any software that allows you to play images. The Pip Deck comes in three formats: The super-premium physical deck. A lightweight PDF. And JPG images of the front and back of each card. The images are organised in folders inside a .ZIP file so you can easily navigate to the right card.

Can I upgrade to the Complete Package or Bundle later?

Of course! Shoot us an email at and we'll sort you out.

What if I decide it’s not for me?

No problem at all! Email us at within 100 days and we'll refund you in full, no questions asked.