Tell great stories that stick.
Jesse, William and 250,000+ others love our decksAny tax is worked out at checkout.
54 storytelling frameworks that help you win attention, land your message with impact, and inspire action, whether you're pitching ideas, leading teams, or creating content.
Marketers, leaders, entrepreneurs, consultants, sales teams.
54 cards, including 46 tactics
Spin the box, lift the lid and leaf through the deck. Click the card in front to turn it over.
“The sheer joy of seeing presentations become memorable and more interesting is a thing of beauty!”
Steve Miller-PerrySenior User Researcher, Nimble Approach
Everyone wants to create presentations that captivate and inspire, so why do so many of them leave audiences falling asleep?
Facts and figures alone rarely make a lasting impression. A truly memorable presentation needs more than data points – it needs a story that resonates.
Without a clear storytelling approach, even the most well-researched presentation can feel like a dull chore, exhausting you – and your audience – in the process.
If only you had a reliable, tried-and-tested system in place to craft captivating stories about your work...
A step-by-step guide that gives you clear directions to craft stories that inspire, motivate and persuade. Told in bite-sized lessons that get you taking action right away. Giving you the skills to craft a presentation that grabs attention and leaves a lasting impression, so you can boost your confidence and help progress your career.
Get Storyteller TacticsOver 200,000 sold worldwide
Watch our video below where author Steve Rawling dives into what Storyteller Tactics is, how it works, and why stories are vital to your professional career.
How do you know what kind of story to tell, and how to tell it?
You’ll always choose the right approach with the Story Building System. A simple set of questions that help you find the most useful category of tactics.
Each tactic fits on the back of a card, so it’s easily scannable, with techniques and inspirations to help you develop, structure and present your story.
The tactics are easy to follow; perfect for novices and experts alike.
You’ve just finished a great presentation and someone asks “so what’s next?”
The answer is on the bottom of each card.
“After I gave a presentation using Storyteller Tactics, I had loads of messages like ‘can you give the rest of senior management tips on how to do presentations?’ and ‘I see Tom’s been watching TED talks!’”
Tom FernSenior Comms Officer, University of Manchester“I really like the ‘try this’ section at the bottom of each card. It feels organic and gives just enough guidance without us dear, soft sensitive creative types feeling like we’re being boxed in.”
Zara KarschayFreelance Creative ProducerStorytelling is a craft. And like any craft, your skills can be improved.
Storyteller Tactics guides you every step of the way. It helps you find your story, structure it in a compelling way and present it to an audience with confidence.
See how Storyteller Tactics helped Renee gain the confidence boost she needed (and won her a big sale).
Get Storyteller TacticsYou might be thinking “I already know how to tell great stories - do I really need Storyteller Tactics?”
Author and Psychologist, Karen, would say yes!
“As a speaker and author of two books, I really thought I knew how to put a story together...but with Storyteller Tactics it’s easier and more impactful!”
Get Storyteller TacticsOver 200,000 customers love Storyteller Tactics, including:
Managers, marketers, designers, engineers, CEOs, content creators, teachers, consultants, facilitators, business owners and sales reps - to name a few.
If you need to present a story, we can help. School Principal, Adam, is a big fan:
“Storyteller Tactics helps me present ideas to students, persuade them and challenge them...it’s been a great help for my lessons.”
Get Storyteller Tactics
Steve Rawling is an international author and storytelling consultant.
He’s worked as a journalist, editor, and producer in the media industry for over 25 years.
He’s helped global brands like Google, Rolls Royce and Accenture to tell captivating stories about their work.
Now, he’s teamed up with Pip Decks to give you the skills to tell your story.
Get Storyteller Tactics
Books and courses can be useful to learn new skills.
But they’re filled with stuff you don’t need.
Amongst the introductions, anecdotes and elaborations - you may come away with a couple of key insights. You could say the ipm (insights per minute) of a book or course is somewhere between 0.1 - 0.0001.
But with Pip Decks, and how we’ve distilled everything down to the essentials. The ipm is 1.
When you pick up a Pip Deck, you are almost immediately brimming with ideas and enthusiasm for how you can put this new knowledge into practice.
Get Storyteller Tactics
Learn how from just one card, Sheryl landed her company an account worth $2.5 million.
Watch Sheryl’s story
Stories at the heart of our work has raised our game. - Sean Su, Head of Design @ Logitech.
132 customers on camera
I thought storytelling was more an art than a science.
Ruy C Aguilar
Tableau Evangelist, KeyrusIf you just make 1% improvement in whatever you’re focusing on, the cost is basically nothing.
Brandon Gould
TektronixI knew what story to tell in what moment and why and it led to the cleanest, fastest sales process I ever had with a new client.
Renee Ostertag
CEO Green Tree MindWe went off, we found this problem, we found this solution, this worked, this didn’t, remember this.
Christopher Eyre
Software Engineer, Prima ItI could come up with dozens of stories just from this card... So if you’re contemplating getting a Pip Deck, do it.
Beth Lambert
Founder, Fuzzy Face MediaIt gets to the point of the story and really helps you focus on telling a very impactful story.
Karen Tilstra
Educational Psychologist & Innovation ConsultantI was really worried that as an experienced presenter, would there be any new material…
Rob Stringer
Youth Coach GlobalI used the workshop tactics right away, and it took my workshop to another level... it really made my participant think.
Aretha Simons
Multiplying TalentsThese have changed my life. They’ve changed the dull, boring way that I go through my online course recordings.
Mitchell T. Palmer
Consultant, Beyond Barbering AcademyIt takes the guesswork out of it. The amount of time and energy is diminished.
Valerie Hope
Founder of Connect Joy, LLCI’ve done more out of those two decks in one week than I have with most of the books that I’ve read multiple times over the course of years.
Stephen Pacinelli
CMO BombBombThat in and of itself has been so valuable for me.
Drew Felts
Educator, FBCJesse Gaines- hairstylist and traveling educator in my field.
I purchased the Storytellers Tactics with the hope of being able to organize and give me creative prompts for my stories and presentations.
One of the tactics that I really enjoyed was Man in a Hole. It gives me the framework to build a great story!
Jesse GainesVerifiedThe Storyteller Tactics cards helped us in updating our homepage, making it easier to read and comprehend. The cards forced us to reflect on, what’s important and what is less important to tell our potential customers. And it has absolutely helped us build a more professional homepage. I personally also like, how Pipdecks continuously mail us suggestions, how we can use their concept even better.
I’ve absolutely loved using Pip Decks to build my new business pitch for potential clients.
William TurnerVerifiedSo, while being ill and frustrated at home, my business ‘sleeping’ while I am getting better, something great happened…
Gyde Balzer CarstensenVerifiedI now work in product management for 7 years.
The Workshop Tactics let me know that I always have an ace up my sleeve if I need to navigate the teams that I am working with.
I now started to work with the Storyteller Tactics as well and they helped a lot with some of my presentations.
TimVerifiedAs a facilitator and marketer, I had hoped that the Workshop Tactics and Storyteller Tactics would add some additional tools to my teams’ toolboxes. Having seen many versions of “decks” before, I was initially skeptical about the value they would deliver.
Chaz ThorneVerified
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