Everything is a negotiation.

Landing a job offer, asking for a raise, resolving team disputes, even figuring out whose turn it is to make the coffee — every conversation, big or small, has the power to change what you gain, what you give up, or how you move forward.

If you fail to recognise these moments, you risk giving up more than you intended or missing out on what’s possible.

If you’ve ever felt outmanoeuvred in a negotiation, you’re not alone. By learning to spot the dynamics at play, you can reclaim your edge, approach every discussion with confidence, and stay in control of the outcome.

Negotiation is about empathy and agreement, not domination and sly tricks.

The best negotiators don’t win by crushing the other side. Instead, they seek ethical, win-win outcomes that build trust, strengthen relationships, and create lasting success for everyone involved.

But let’s face it: negotiations aren’t always straightforward.

They can feel overwhelming, unpredictable, and even intimidating — especially when emotions and stakes run high. Without a clear strategy, it’s easy to second-guess yourself, cave under pressure, or walk away wondering what you could have done differently.

If only you had a system to guide you through every negotiation...

Imagine a step-by-step playbook to prepare for any negotiation, avoid pitfalls, and achieve mutually beneficial outcomes — written by a world-renowned negotiator.

Something that can help you confidently negotiate salary raises, new business deals and even challenging day-to-day conversations.

Introducing: Negotiation Tactics

A proven framework with 54 actionable strategies to help you confidently take charge in any negotiation. Build trust, overcome challenges, and secure results that leave both parties satisfied — every time.

With Negotiation Tactics, you’ll become a trusted colleague, an inspiring leader and a more confident negotiator. 

Why is Negotiation Tactics a deck of cards?

Books and courses can be helpful when learning negotiation skills.

But they’re often overloaded with fluff.

Amid the introductions, anecdotes, and lengthy explanations, you might come away with a handful of useful ideas. The insights-per-minute (ipm) of a book or course? Somewhere between 0.1 and 0.0001.

With Pip Decks, we’ve stripped away the unnecessary and distilled decades of negotiation expertise into actionable tactics. The ipm? A solid 1.

When you pick up Negotiation Tactics, you’ll instantly feel equipped with ideas and strategies you can put into practice immediately.

It took Sue Williams over 30 years to master the skills that make her one of the world’s most celebrated hostage negotiators. It took months to transform that knowledge into concise, practical tactics. It will take you just minutes to read a card and start negotiating with confidence.

Grab yours before they sell out