Each tier includes different levels of bonuses:

- Foundation Kit – Includes the Copywriting Tactics physical deck, digital access, Miro templates, video tutorials, and the Hooks Cheat Sheet.

- Premium Kit – Includes everything in the Foundation Kit plus the Copywriting Secrets masterclass, the Pipbook, and a bonus deck.

- VIP Kit – Includes everything in the Premium Kit plus a Sales Funnel Teardown and a 1-hour private coaching session with Charles Burdett (limited to 12 spots).

Most of your preorder bonuses will be delivered immediately after purchase:

Instant Access – Digital access to Copywriting Tactics, the Hooks Cheat Sheet, and the Copywriting Secrets Masterclass will be available in your Pip Decks account right away.

Shipped Bonuses – Physical bonuses like the Pipbook, bonus deck, and Pip Hat will be shipped along with your Copywriting Tactics deck when it’s ready. You’ll receive tracking details via email once they’re on the way.

Scheduled Bonuses – If you’ve secured a Private Coaching Session with Charles Burdett or a Sales Funnel Teardown, you’ll receive an email with the next steps on how to book your session and submit materials. Be sure to check your inbox so you don’t miss it!

If you have any questions, feel free to reach out to our support team.

No, these bonuses are only available for the next 7 days. After that, they will never be offered again.

For the next 7 days only - and depending on the option you select - you’ll get access to:

- A Hooks Cheat Sheet with our most powerful hooks

- A Copywriting Secrets masterclass video

- The brand-new Pipbook notebook

- A Bonus Copywriting Tactics Pip Deck

- A Sales Funnel Teardown (only 12 available)

- A Private Coaching Session with Charles Burdett (only 12 available)

- An exclusive Pip Hat (only available for webinar attendees)

These bonuses will disappear forever once the launch window closes.

The Landing Page Teardown is a detailed video review of your homepage or landing page by Jacob and Charles. They will analyse your page and give clear, actionable feedback on how to improve it using the Copywriting Tactics framework.

After purchasing, you’ll receive an email with instructions on how to submit your page. Jacob and Charles will then record a video with their recommendations and send it to you once it's ready. This is not a live call—it's a personalised review you can refer back to anytime. There are only 12 slots available.

The Private Coaching Session is a one-hour live call with Charles Burdett, founder of Pip Decks. It’s a rare opportunity to get direct, personalised advice on marketing, business strategy, or startup growth.

After purchasing, you’ll receive an email with instructions on how to book your session. This is a live one-to-one call, tailored to your specific challenges and goals. Only 12 slots are available.

If you've secured a Private Coaching Session with Charles Burdett or a Landing Page Teardown, you'll receive an email with the next steps on how to book your session. Keep an eye on your inbox for details on scheduling and submitting any materials needed.

Copywriting Tactics is for entrepreneurs, marketers, business owners, and anyone who needs to write persuasive copy that actually sells. Whether you’re writing ads, landing pages, emails, or social media posts, these tactics will help you drive results.

Unlike traditional books or courses, Copywriting Tactics is a hands-on, action-driven toolkit. It gives you 54 proven frameworks that you can apply instantly to your ads, landing pages, emails, and more -without sifting through hours of theory or fluff. These are the same tactics that helped Pip Decks generate over $20M+ in sales.

Not at all! Copywriting Tactics is designed for anyone who writes to sell - whether you're an entrepreneur, marketer, business owner, or freelancer. The tactics are simple, practical, and easy to apply, no matter your skill level.

These tactics work for ads, emails, sales pages, websites, social media, presentations, and even scripts and pitches. If you need to grab attention, build trust, and drive action with words, this deck will help you do it.

Each card in the deck gives you a powerful copywriting principle with a clear, actionable framework you can follow. Simply flip through the deck, find the tactic that fits your needs, and apply it to your writing. You can use it to brainstorm ideas, refine your messaging, or troubleshoot underperforming copy.

Definitely! Many teams use Pip Decks to train employees, streamline marketing, and improve copywriting skills across the company. If you're ordering for a team, consider grabbing extra decks during the preorder period to take advantage of the bonus deck offer.

Copywriting Tactics was created by the Pip Decks team, based on years of writing and testing copy that drives sales. We curated and distilled the most effective principles from advertising, psychology, and real-world experience into 54 practical tactics. It took two years to refine into the deck you see today.