Why your landing page is quietly holding back your business.

If your landing page (the main page you send traffic to) is broken, your business is broken.

This sounds dramatic, but the problem is, you might not even realise HOW broken your landing page is.

And this is important because - whether you believe it or not - your landing page is the difference between a business that works and one that doesn't.

Maybe you don't even have a landing page yet - if so, you're leaving money on the table every single day.

Or you do - but it's not doing anything. People visit, leave, nothing happens.

Or maybe you're already spending money on ads but your conversion rate just isn't high enough to warrant keeping them turned on (AKA you are burning cash - and it sucks).

Wherever you're at, I can show you exactly what works. I've spent over £20 million of my own money on ads (not investors' cash, but business profits generated from landing pages that work).

This isn't to brag - but to SHOW you that I have skin in the game with what I want to share with you: there are only three things that actually matter on a landing page.

Like a three-legged stool, if you get them all right - people buy - and you're in business.

Get just ONE wrong and they bounce, you fall off your stool - and the mountains of effort and money spent on traffic is WASTED.

The difference between knowing and guessing is everything.

Get my (very) expensive landing page education for practically nothing.

When you rely on your profits for growth, your landing pages have to work - or else. If our pages didn't convert, we'd be out of business.

That pressure created a monster...

Me.

I became obsessed with finding out what the difference was between a landing page that converted or didn't (more on that later).

And after over six years of testing with my own money, I discovered landing pages come down to three core components:

Can visitors understand what you're selling in 3 seconds?
Can they trust you enough to buy?
Does your page look credible or amateur?

That's it. Everything else is a distraction.

And the fun part was, once you understand the psychology of why these three things work, you can apply them to anything. Software, consulting, courses, physical products. The human brain makes buying decisions the same way regardless.

I've spent months writing The Million Dollar Landing Page eBook to show you how landing pages that generate millions actually work- why they work and what to actually focus on.

Why should you listen to me about landing pages

You're probably already familiar, but if you don't know...

*deep inhale*

Six years ago I started and scaled Pip Decks to 8-figures in turnover and 200,000+ customers - without a single penny of outside investment or debt.

*deep exhale*

It has been utter madness.

I don't recommend it.

But the only way that it worked was being obsessed with conversion and running profitably.

So when you're spending your own money on ads, every failed test is literally your own money going up in smoke.

You might not be a parent, but if you are - you can relate to this:

When things aren't going well - my mind quickly jumps to the consequences of that - the prosperity of my kids. If I fail, I am failing their future.

So naturally... as a Dad, I became obsessed with landing pages out of fear of not burning money and going out of business.

To make this obsession abundantly clear, I once spent six hours testing two words in a single headline, only to watch it fail completely.

Another time, I skipped a family function by sweating over FOURTY SEVEN versions of the same paragraph.

And honestly, you'd laugh if you knew how long I spent on this very page you're reading. (But trust me, it's not misplaced time - every detail counts.)

This fixation on learning, tinkering, testing taught me what actually moves the needle.

I would not have gotten this far with Pip Decks without this obsession. Now I want to share it with you.

You will be hard pressed to find the same level of skin-in-the-game advice anywhere else.

“But Charles, I don't even have a landing page yet”

Perfect. You're about to skip years of expensive mistakes.

Whether you're just starting out, have a page that's not working, or you're already running ads - this guide meets you exactly where you are.

If you don't have a landing page yet: You're about to learn something that will change your business forever. A high-converting landing page is the difference between a hobby and a real business.

If your page exists but doesn't convert: You probably don't know what you don't know. I'll show you the three things that matter and exactly how to fix them.

If you're already spending on ads: Every percentage point of conversion is pure profit. Going from 2% to 5% means making 2.5x more from the same ad spend.

After reading Million Dollar Landing Page, you'll:

Feel confident about what actually works instead of second-guessing every decision
Stop wasting money on things that don't matter and focus on what does
Know exactly what to fix first for the biggest impact
Understand why people buy so you can apply it to anything
Have the certainty to move forward instead of being paralysed by options

Inside The Million Dollar Landing Page:

The three core components that determine conversion (not 50 tactics, just three)
How headlines hook the right people in under 3 seconds
When testimonials multiply trust vs when they waste space
Specific order elements must appear to match buying psychology
Hard to spot button text mistakes that can lose half your sales
Why free templates outperform £10,000 custom designs
Real campaign examples with actual conversion numbers
The exact moment visitors decide to leave (spoiler: it's earlier than you think)
Building credibility when nobody knows who you are
Conversion killers hiding in plain sight
Headlines that convert vs headlines trying to be clever
Changes worth testing vs expensive decoration
Why basic-looking pages often beat beautiful ones
The psychology making all of this predictable

Have a look inside:

“I can just ask ChatGPT how to improve my landing page”

You can. And it'll give you an answer. But ask it the same thing five times and you'll get five different answers.

The question is then, which one do you trust? Which one do you invest your time implementing?

ChatGPT hasn't spent £20 million testing landing pages. It's generating sentences designed to satisfy you, pulling from thousands of generic sources. It's guessing.

What you're getting here is certainty.

You're buying the knowledge of what actually works, from someone who found out the hard way - testing with real money, real consequences and real customers.

(Hell, you're probably here because one of my landing pages worked, right?)

At any rate, if you're happy to have an AI slop landing page - I'll see you back here when it's still not working for you 😂.

OK so here’s what happens when you get your landing page right

You already know the obvious bit - more people buy, your ads become profitable, you can scale.

But here's what really changes:

If you're going from no landing page to a working one: Your business transforms overnight. Suddenly you can capture leads, make sales, grow systematically instead of hoping.

You plug the massive holes in your bucket: Fixing your existing landing page so that traffic you're already getting starts converting. Same visitors, multiple times the revenue.

You find that final diamond of wisdom: Every percentage point improvement is pure profit, and the compound effect over time is staggering. But there is a limit, and this eBook gives you that last piece of the puzzle - so you can graduate from worrying about your landing page. (Or that the very least, reassure you that you already know all there is to know)

And that's just it: the biggest change is you stop second-guessing everything.

I want you to know why things work or don't work so you can look at any page and immediately spot what's wrong.

Which also means you can fix problems yourself instead of hiring someone (who may or may not know what they are doing).

The return on investment from implementing just one piece of advice from this eBook will pay for itself immediately.

But the confidence of knowing what works is priceless.

There are no testimonials or reviews for this product yet

Why? Because you'll be one of the first to read it. I'm launching at a special early bird price, so when you buy you're also giving me permission to follow up to find out how you got on. Deal?

I'm confident these principles will transform how you think about landing pages. They've worked for everything we've tested at Pip Decks. Now it's your turn to put them to work.

Charles Burdett
CEO & Founder, Pip Decks

The ‘Charles Pinky Promise’ Guarantee

30 days. Full refund. No questions.

If you read my new book and don't think it was worth the investment, just email me. I'll refund every penny.

No forms to fill out. No 'proof' you tried it. Just an email saying it didn't work for you.

After 200,000 customers, I know these principles work. You will too. Pinky Promise.

FAQ

Questions you might have:

The Important Questions

The Practical Details

The Investment

Can't I just use AI to improve my landing page

You can ask ChatGPT for landing page advice. It'll give you an answer pulled from thousands of generic sources. Ask five times and you'll get five different answers.

Which one do you follow. Which advice do you trust with your business.

AI is great at generating plausible-sounding advice. But it hasn't spent £20 million testing what actually works. It's guessing what you want to hear, not telling you what you need to know.

This guide gives you certainty. Real principles tested with real money when getting it wrong meant losing everything.

I don't even have a landing page yet. Is this for me

You're in the perfect position. You get to skip years of expensive mistakes and build something that works from day one.

A high-converting landing page is the difference between a hobby and a real business. Once you have one that works, everything changes - you can capture leads, make sales, grow systematically instead of just hoping.

This guide shows you exactly what matters, so you don't waste time on things that don't.

I barely get any traffic - should I focus on that first

No. Fix your conversion first, always.

If you're getting 100 visitors at 1% conversion, that's 1 customer. Fix your page to convert at 5% and that's 5 customers from the same traffic. No extra cost.

Why would you drive more traffic to something that doesn't convert. Get the page working, then scale the traffic.

How is this different from other landing page advice

Most advice comes from people spending investor money. They can afford endless testing. We couldn't.

Everything in this guide was learned spending my own money, when failure meant losing the business. That pressure creates clarity you can't get any other way.

Plus, this focuses on just three core components that actually matter. Not 50 tactics. Not trendy hacks. Just the foundations that determine whether people buy or leave.

Do I need to be a designer or have special tools

No. The principles work whether you're using Shopify, WordPress, or writing HTML in Notepad.

I'll show you how to make your page look professional without being a designer. Simple principles you can follow. We use basic templates at Pip Decks - nothing fancy.

Understanding what converts matters more than having expensive tools.

What if I don't have any testimonials yet

There's a whole section on building trust from scratch. You don't need hundreds of testimonials - you need the right credibility signals in the right places.

I'll show you exactly how to get your first testimonials and where to position them for maximum impact. Plus other trust signals that work when you're just starting.

Will this work for my specific industry

Unless you're selling to robots, yes.

Human psychology doesn't change based on what you're selling. The three core components work whether you're selling software, services, courses, or physical products.

The implementation might vary slightly, but the principles are universal. Once you understand the psychology, you can apply it to anything.

How quickly will I see results

The quick wins can be implemented today. Fixing your headline, adjusting your trust signals, cleaning up amateur mistakes - these take hours, not weeks.

Most people see meaningful improvements within their first week of testing. The guide gives you both immediate fixes and long-term understanding.

The return on investment from just one improvement will pay for the guide immediately.

What if it doesn't work for me

30-day money-back guarantee. No questions asked.

If you read this and don't see immediate opportunities to improve your landing page, email us. We'll refund every penny. No forms, no proof required.

After building a business reliant on landing pages to reach 200,000 customers, I know these principles work. You will too.