You’ve got something worth buying. So why aren’t more people buying it?

Most people think that if they just explain what their product does — clearly and confidently — the right customers will show up.

But they don’t. Not consistently.

It’s not that your marketing or pitches are bad. It’s that most people sell by stacking endless facts and benefits. Neat, logical, and totally forgettable.

You can dress it up with good design, clever copy, maybe even a killer headline. But despite your best efforts, it still falls flat.

What’s missing is the emotional connection — the human element that makes someone stop and think, “Wait, that's just like me.”

That’s where storytelling changes everything.

Story builds trust. It makes your message stick. It turns your reader's vague interest into “I need this.”

But storytelling isn’t just a sprinkle of emotion or a clever anecdote. It’s a skill. And without a simple system for telling the right kind of story, at the right moment, most people either ramble, freeze, or overthink.

Craft stories that sell – without feeling pushy or manipulative

Selling shouldn’t feel like guesswork. But for most people, that’s exactly what it is. You sit down to explain what you do, and suddenly it’s hard to know where to start, what to include, or how to make it land. Should you talk about the product? The customer? Your mission? It’s easy to slip into overexplaining or trying to sound impressive — and end up with something that doesn’t quite connect.

Stories That Sell is a one-hour masterclass that shows you how to turn the real experiences in and around your business into simple, persuasive stories. Not the kind of stories that sound clever or overly polished. The kind that feel honest. Natural. Believable.

You’ll be learning from Steve Rawling, author of Storyteller Tactics, who has taught these same methods to teams at Google, Meta, Rolls Royce and Disney. He’ll walk you through a clear, practical process to shape your own stories — the kind you can use in your marketing, sales calls or pitches.

You’ll also get a practical workbook to help you apply the methods to your own business, at your own pace, in your own words.

Most importantly, you’ll come away with a system. A way to find the right story, shape it to fit the moment, and tell it in a way that feels completely natural. No more second-guessing. No more relying on awkward sales tricks. Just a clear, confident path to selling in a way that feels honest, human, and true to you.

What this Masterclass is about:

• The emotional rollercoaster hidden in every persuasive sales story (and how to craft yours)
• How to sell big ideas without sounding like someone you're not
• Why telling your origin story too early can work against you
• The POPP pitch formula: how to structure a sales story that’s believable
• How to use irony to hook attention in just a few words
• Why “too good to be true” kills trust — and how to sound credible instead
• The one moment in your story that makes people trust you (and it’s not the ending)
• What a polar bear teaches you about telling stories that don’t get ignored
• Why your most impressive story might be the least persuasive
• The three types of story you should use if you’ve never had a single customer
• Why your story needs a struggle — and how to find one that feels real, not forced
• What to do when you think your work is not interesting enough to tell stories (spoiler: you're wrong)
• How to tell a powerful story about your business in a single sentence
• The invisible shift that turns a dull pitch into a compelling story (that most people miss)
• Why the best story frameworks don’t come from Hollywood — and what to use instead
  
  

What this Masterclass is NOT about

1) This isn't just a replay of the Storyteller Tactics cards.
If you already own Storyteller Tactics, you’ve got a powerful set of tools at your fingertips. But tools come with choices — and when you're trying to sell, too many options can slow you down.

This masterclass gives you a focused path. It’s designed to solve one clear problem: how to use storytelling to sell your product or service, without sounding scripted or pushy. You’ll learn which tactics to use, when to use them, and how to shape them into simple stories that move people to act.

Storyteller Tactics gives you the ingredients and the recipes. This masterclass is the hands-on cooking class.

2) This isn't a general storytelling course.
The focus is on using storytelling to sell — whether that’s on a sales page, in a pitch, or through your brand narrative. Every story you learn to tell is tied to action, trust, and helping someone decide to buy.

3) This isn't about manipulative sales tactics.
The entire approach is based on authentic storytelling that creates genuine connection. When you use these methods, customers make buying decisions because they truly understand your value, not because they were pressured or deceived.

“I’ve already got Storyteller Tactics - how is this different?”

If you’ve used Storyteller Tactics, you already know the power of stories. Maybe you’ve even used the “Stories That Sell” recipe card - a brilliant way to build sales stories using the deck.

But when it’s time to actually sell your product — in a pitch, a sales page, or a conversation — it can still feel hard. You second-guess everything. You overthink it. You worry about sounding too pushy… or too vague.

This masterclass is the fix for that.

Stories That Sell: Masterclass gives you a new, expanded storytelling sequence. Designed to make selling feel natural, honest, and easy. It’s not about pressure. It’s not about clever tricks. It’s about shaping real moments into clear, believable stories that connect.

Instead of guessing which tactics to use (and when), Steve walks you through a practical, step-by-step method to:

• Find the emotional core of what you’re really selling
• Tell stories that feel like conversations — not pitches
• Create trust without trying too hard
• Sell with confidence, in your own voice

The workbook helps you build your story as you go — so by the end, you’re not just inspired. You’re ready to sell on easy mode.

The Pip Decks “Gold Standard” Guarantee

We’re confident you’ll love the Stories That Sell system, which is why we offer a 30-day money-back guarantee.

If you put the techniques into practice and don’t see a real shift in how people respond to your marketing, just send us an email within 30 days and we’ll give you a full refund.

No forms, no fuss — just a fair deal.