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Innovation Tactics®

Ditch the guesswork. Make things people want.
Decades of experience distilled into a practical toolkit of prompts, methods and exercises that guide you through the messy process of bringing new ideas to market.

✅  Find product-market fit, fast
✅  Invest in new products with confidence
✅  Remove guesswork from your product strategy

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Loved by entrepreneurs, designers and engineers.

‘It helped me really put the whole “let’s deliver something in two hours to see if there is value here” into practice.’

Michele Mazzucco
Snr Designer @ Portchain

Pip Decks is trusted by elite organisations

Over 100,000+ professionals love Pip Decks

The right tactic at the right time.

You’ll always choose the right tactic with the Innovation Strategy System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help when you aren’t sure where to begin, or to get unstuck if you feel lost.

Clear step-by-step instructions.

Each exercise fits on the back of a card, so you can get started without reading someone's life story.

The jargon-free instructions are easy to follow, for novices and experts alike.

Never get stuck.

You've just finished a tactic and now you’re wondering “what next?”

Like a choose-your-own-adventure, each card points to another - and recipe cards give you a sequence of tactics to try.

Innovation techniques that actually work

“If you're trying to make something that hasn't been made before, think of Innovation Tactics as a set of power-ups to use when the team feels stuck. It's not magical - you have to do the work! - but if your currency is learning, these approaches will maximize your insight ROI!”

Masha Krol, CEO @ Glowstick
Innovation Tactics Beta Tester

Timeless wisdom, distilled.

The tactics are designed to stand the test of time, because they are sourced and excavated from unchanging age-old wisdom.

A simple, repeatable process.

Each deck contains a Strategy System that helps you through the process that gets consistent results.

The power of physical.

Pip Decks are designed so that their physical qualities reflect the power of their contents.

It’s weighty. It’s big. It's smooth to touch. No detail has been overlooked.

Authored by Tom Kerwin

Tom conducted his first user research session in 1999 and has been obsessed ever since with designing, building and launching digital products.

He’s coached teams in research methods, discovery habits, A/B testing and design decision-making.

Avoid launching a product no one will pay for!

Bring new products to market with confidence.

Decades of innovation experience at your fingertips, distilled into a practical, beautiful toolkit.

Get Innovation Tactics

Frequently Asked Questions


Do you ship to my country?

We ship to most countries and regions, including the US, Canada, Europe, UK, and Australia.


Will there be customs charges on my order?

We have fulfilment centres in the US, UK or Europe. So if you are ordering within these zones - there is no customs charge. If you’re ordering outside of these zones (e.g. Australia) - customs charges may apply, and will be due on delivery.


Do you do discounts for non-profits / educational institutions / students?

Yes! Get in touch at sales@pipdecks.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.


Can I get a VAT invoice?

Totally! You can provide your VAT number at checkout. And after making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that includes your company information and VAT.



What if I decide it’s not for me?

No problem at all! Email us at support@pipdecks.com within 365 days and we’ll process a refund.

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