Ditch guess work. Design confidently.

A card deck of research & design methods that guide you through the UX process (without the bullshit).

✅  Become an influential design leader

✅  Level up your career with current best practice

✅  Remove the guess work from your process

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About the author, Tom Kerwin.

Tom is Head of Product Design at Relive. He conducted his first user research session in 1999 and has been obsessed ever since with how we can get out of “Thoughtland” faster when designing, building and launching digital products.


He’s coached teams and individuals in research methods, discovery habits, A/B testing and design decision-making.


He’s excited to share this Innovation Tactics deck. It’s for anyone working with a team to bring something new and uncertain into the world. It’s for people who are tired of circular debates about imaginary customers. For people who want to research but struggle to get buy-in. For people who don’t quite know where to start or how to turn research into actionable insights that make a difference.

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