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Innovation Tactics®

Ditch the guesswork. Make things people want.
Decades of experience distilled into a practical toolkit of prompts, methods and exercises that guide you through the messy process of bringing new ideas to market.

✅  Find product-market fit, fast
✅  Invest in new products with confidence
✅  Remove guesswork from your product strategy

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Loved by 200,000+ customers

“It helped me really put the whole ‘let’s deliver something in two hours to see if there is value here’ into practice.”

Michele Mazzucco
Snr Designer @ Portchain

Over 200,000 Pip Decks sold worldwide

How does Innovation Tactics work?

Innovation Tactics demystifies the innovation process so you can you launch products & services your customers will clamber to pay for. Take a look at one of our video masterclasses included with the Digital Decks:

The right tactic at the right time.

How can you tell if an idea is truly innovative?

You’ll always choose the right tactic with the Innovation Strategy System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help when you aren’t sure where to begin, or to get unstuck if you feel lost.

54 tactics that demystify the innovation process.

Each exercise fits on the back of a card, so you can get started without reading someone's life story.

The jargon-free instructions are easy to follow, for novices and experts alike.

No dead ends.

You've just finished a tactic and now you’re wondering “what next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

“If you’re trying to make something that hasn't been made before, think of Innovation Tactics as a set of power-ups to use when the team feels stuck. It’s not magical - you have to do the work! - but if your currency is learning, these approaches will maximize your insight ROI!”

Masha Krol, CEO @ Glowstick
Innovation Tactics Beta Tester

What do you get with the Innovation Tactics Digital Decks?

Timeless tactics when you need them

With the digital version of Innovation Tactics, you'll instantly unlock all 50+ tactics for your phone, tablet or laptop in the Pip Decks app – so you always have them to hand.

Dive deeper into each tactic with video masterclasses

Across 54 bite-sized video tutorials, product innovator Tom Kerwin shows you how to use Innovation Tactics to design, test and launch new products and services.

Find your solution in seconds

Uncover the root of your problems and spark inspiration when you need it most with easily searchable tactics.

Save your favourites so you can quickly use them.

Innovate faster

Each tactic is accompanied by a Miro template so you can follow along as you run your sessions.

Use the cards your way

Download the digital PDF to your phone or laptop and take Innovation Tactics with you, wherever you go.

You can even use our Drag'n'Drop cards to add some Pip Decks magic to your digital whiteboard or presentation software.

Get Innovation Tactics

Authored by Tom Kerwin

Tom conducted his first user research session in 1999 and has been obsessed ever since with designing, building and launching products.

He’s coached teams from around the world in research methods, discovery habits, A/B testing and design decision-making.

Why is Innovation Tactics a deck of cards?

Books and courses can be useful to learn new skills.

But they’re filled with stuff you don’t need.

Amongst the introductions, anecdotes and elaborations - you may come away with a couple of key insights. You could say the ipm (insights per minute) of a book or course is somewhere between 0.1 - 0.0001.

But with Pip Decks, and how we’ve distilled everything down to the essentials. The ipm is 1.

When you pick up a Pip Deck, you are almost immediately brimming with ideas and enthusiasm for how you can put this new knowledge into practice. 

It took Steve (author of Storyteller Tactics) decades to learn the skills that make him a celebrated storyteller. It took him months to turn them into practical tactics. It will take you minutes to read each card and start applying the insights.

Get Innovation Tactics

“Game-changer in how we approach design & innovation.” — Michele M.

4.6/5(280)

“Innovation Tactics is more than just a guide; it’s a practical toolset that fosters outcome-driven thinking. ”

  • Adopt a tried and tested process
  • Align teams on product strategy
  • Launch products with confidence
Get Innovation Tactics

FAQ

Have questions in mind? See our FAQs below

General Questions

Shipping Questions

Digital Decks

Can I get a VAT invoice?

Totally! You can provide your VAT number at checkout. And after making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that includes your company information and VAT.

What if I decide it's not for me?

No problem at all! You can return physical items within 30 days of delivery as long as they're in their original condition. Simply email us at support@pipdecks.com and we'll guide you through the return process. See our full return policy for details.

Do you do discounts for non-profits / educational institutions / students?

Yes! Get in touch at sales@pipdecks.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.

Do you ship to my country?

We ship to most countries and regions, including the US, Canada, Europe, UK, and Australia.

Will there be custom charges on my order?

We have fulfilment centres in the US, UK or Europe. So if you are ordering within these zones - there is no customs charge. If you're ordering outside of these zones (e.g. Australia) - customs charges may apply, and will be due on delivery.

How do I access my digital Pip Deck?

You can access your digital Pip Deck straight after purchase (we'll send you an email). If you've already bought your digital decks, head to app.pipdecks.com to login.

Can I download Pip Decks Pro from the App Store or Google Play?

No - but you can easily save the bookmark on your device's home screen. We've got a quick guide to show you how: How to save the Pip Decks app to your device.

Does the 30-day guarantee apply to digital purchases?

Digital products aren't eligible for returns because they're instantly accessible and can't be “returned” in the same way as our physical decks.

How do I download the PDF / Drag'n'Drop cards of my Pip Deck?

Easy! Click on your deck in the Pip Decks app and scroll to the bottom of the page. You'll see the links to download them.

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