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Trusted by 30,000+ professionals

The quality is insane and the value of this deck is way beyond what I paid for. I now have a secret super power!

Geneviève Filteau
Creativity Coach

How it works

Storyteller Tactics helps you craft memorable stories about your work so you can influence and inspire your team, customers and clients.

Using Storyteller Tactics is as easy as 1, 2, 3...

Find your starting point

Use the Story Building System when you aren’t sure where to start.

You can ask the questions by yourself, or together with your team.

Each tactic card has a colour-coded border, so you can find them quickly.

Pick a tactic

Take a peek!

Craft your story!

The category (and story stage) the card lives in.

What the tactic does, and what outcome it’ll give you.

Why it’s important, and when you might decide to use it.

Other related tactics that are useful to try beforehand or after.

A three-word summary of what the tactic does for your story.

Beautifully illustrated by Berlin-based artist David Hill.

After giving a 10-minute presentation using Storyteller Tactics, I got feedback like “can you give the rest of management tips on how to do presentations?” and “I see Tom’s been watching TED talks!”

Tom Fern
Snr Comms Officer, University of Manchester

The right story at the right time.

How do you know what kind of story to tell?

You’ll always choose the right approach with our Story Building System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help you craft your story when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of a creating a presentation.

Clear step-by-step instructions. No jargon.

Each tactic fits on the back of a card, so you get straight to the point..

The jargon-free instructions and prompts are easy to follow, for novices and experts alike.

Never get stuck when following up.

You've just finished a great workshop and someone asks “so what‘s next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

Yes, Storyteller Tactics is for you!

Tell stories that influence and inspire

  • Engage clients & stakeholders
  • Lead & inspire your team
  • Pitch your ideas with ease

“Storyteller Tactics helped me translate novel ideas into tangible proposals to help improve the drive for improvement and innovation.”

— Charlene J., Innovation Manager @ Fire & Rescue

Never bore your clients again

  • Captivate your clients
  • Influence your stakeholders
  • Inspire your colleagues

“The engagement of the client and the discussion it brought was amazing!”

— Dominika., Freelance Storytelling and Communication Trainer

Design your perfect story

  • Present your work as a story
  • Never run out of ideas
  • Influence stakeholders & clients

“After using Storyteller Tactics for new content design, our conversion rate increased 40%!”

— Jose, UX Designer @ Mindstone

Make your business stand out

  • Influence your customers to take action
  • Inspire your team to achieve their goals
  • Craft stories that will be remembered

“It is a really magnificent tool to create awesome things — social posts, pitches, stories, you name it!”

— Michael R., Owner of Eagle-Up

Master leadership through storytelling

  • Articulate your goals
  • Influence your stakeholders
  • Turn dull presentations into inspiring stories

“I use it every day to convince my team and leadership that I know what I'm talking about!”

— Bonnie J., Director of Nutrition @ Potatoes USA

Turn boring data into engaging stories

  • Boost your public speaking skills
  • Utilise timeless frameworks
  • Generate ideas instantly

“Like a spark that sets thoughts on fire.”

— Brian H., Data Scientist @ Magnit, LLC

Understand how to tell your brand’s story

  • Fresh ideas on how to connect with your customers
  • Increase conversion and engagement
  • Write compelling sales copy that works

“The decks aren’t cheap but they’re totally worth the money because they give you advice and directions you can go in.”

Tien Chiu, Co-founder @ The Handweaving Academy

Get Storyteller Tactics

Video tutorials that unlock each tactic

Get the Storyteller Tactics Complete Package and unlock The Vault: filled with hours of coaching videos from Pip Decks author Steve Rawling — so you can see his tactics in action with real-life examples and demonstrations.

Storyteller Tactics

Complete Package includes:

  • Video tutorials in The Vault
  • Digital Cards + PDF
  • Miro / MURAL templates for remote teams
Get Storyteller Tactics→

Customers sharing their love

The sheer joy of seeing presentations become memorable and more interesting is a thing of beauty!

Steve Miller-Perry
Senior User Researcher, Nimble Approach

Get 10x ROI, or your money back.

If after 12 months you haven't got 10x the value back you paid for Storyteller Tactics and The Vault content, we’ll refund you in full. No questions asked.

Get Storyteller Tactics →

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