Influence in a box.

54 storytelling recipe cards that help you influence and inspire.

✅  Kill boring PowerPoints

✅  Get your audience leaning in

✅  Have your message remembered

Get Storyteller Tactics → Explore the Cards

The sheer joy of seeing presentations become memorable and more interesting is a thing of beauty!

Steve Miller-Perry
Senior User Researcher, Nimble Approach

£73,089 raised on Kickstarter & backed by

Stories are the magic ingredient to boring presentations

They grab the attention of your audience and fix your message in their memory.

The stories about sabre-toothed tigers stuck in your ancestor's head, because it depended on their survival. We are wired for stories.

Watch the Kickstarter video

I’m Steve Rawling, author of Storyteller Tactics.

I’ve spent thirty years as a journalist and writer, telling tens of thousands of stories. These are my recipes for getting your story right.


I’ve tried them in places like the BBC, Google and IDEO. They work for designers, entrepreneurs and business leaders all over the world - and they'll work for you too.

Is this how you present your work?

Fact after fact after fact. Maybe some fancy graphics. And then... more facts.

How’s that working for you? Will your audience remember what you said in five minutes time, let alone five days or five months?

Ok, so I need a story, right?

It sounds easy. You need a story, a heroic journey, a cut-through narrative.

But what does that actually mean? Everyone bangs on about storytelling, but nobody tells you how to do it.

Bad news: crafting memorable stories is hard.

Most of the time, you’re creating presentations on auto-pilot. You stick all that information in an email or PowerPoint and hope for the best.

You know there’s a better way. You know you could tell a story, but it feels risky. You don’t know where to start.

Here’s the good news

We’ve got all ingredients you’ll ever need to craft an effective story, no matter the circumstance. They're in one beautifully designed place: 
The Storyteller Tactics Card Deck.

Storyteller Tactics contains 54 frameworks, prompts and exercises to help you confidently tell great stories about your work. 

Get to the right card, quickly.

How do you know what kind of story to tell, and how to tell it?

You’ll always choose the right approach with the Story Building System. A simple set of questions that help you find the most useful category of tactics.

It’s the perfect tool to help you plan your story when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of writing.

Clear step-by-step instructions. No jargon.

Each Story Tactic fits on the back of a card, so it’s easily scannable, with concise steps to help you work out your story.

The jargon-free instructions are easy to follow, for novices and experts alike.

Every card has a companion video of Steve demonstrating how to use it, with a case study on how it was used in the real world.

No dead ends.

Every card is interlinked. It’s like following a trail of breadcrumbs.

The links are not too prescriptive and not too open-ended either. A perfect balance that helps you navigate through the deck.

You’ll always find a way to develop your story further.

Access to The Vault and Community.

⚠️ Coming December 2021

The Vault contains hours of video tutorials so you can see how the tactics are used in practice.

Storyteller Tactics also comes with a PDF version, and Drag & Drop cards so you can use them in Miro / MURAL / FigJam.

Oh, and there’s also a community of people just like you helping each other craft stories!

Get Storyteller Tactics →

I really like the “try this” section at the bottom of each card. It feels organic and gives just enough guidance without us dear, soft sensitive creative types feeling like we’re being boxed in.

Zara Karschay
Freelance Creative Producer

Get 10x ROI, or your money back.

If after 12 months you haven't got 10x the value back you paid for Storyteller Tactics and The Vault content, we'll refund you in full. No questions asked.

Get Storyteller Tactics

Choose the package that works for you

Digital Cards

Digital Cards + The Vault

    £149
    £99
    inc. VAT
  • PDF for offline use
  • Drag & Drop Cards for Miro
  • The Vault: Video Tutorials (coming Dec 2021)
  • Community membership

The Complete Package

    £149
    £129
    inc. VAT
  • Storyteller Tactics Card Deck (Ships January 2022)
  • PDF for offline use
  • Drag & Drop Cards for Miro
  • The Vault: Video Tutorials (coming Dec 2021)
  • Community membership
  • Free international shipping
  • Limited availability. Only a few left.

After I delivered a 10-minute presentation using Storyteller Tactics for the first time, I looked at my phone straight afterwards and had loads of (unsolicited!) messages like “can you give the rest of senior management tips on how to do presentations?” and “I see Tom’s been watching TED talks!”

Tom Fern
Senior Comms Officer, University of Manchester