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Storyteller Tactics®

Ditch dull presentations. Tell great stories.
54 storytelling recipe cards that help you influence and inspire.

✅  Kill boring PowerPoints
✅  Get your audience leaning in
✅  Have your message remembered

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Loved by 200,000+ customers

“The sheer joy of seeing presentations become memorable and more interesting is a thing of beauty!”

Steve Miller-Perry
Senior User Researcher, Nimble Approach

What if you put time and effort into a presentation, but nobody pays attention?

Everyone wants to create presentations that captivate and inspire, so why do so many of them leave audiences falling asleep?

Facts and figures alone rarely make a lasting impression. A truly memorable presentation needs more than data points – it needs a story that resonates.

Without a clear storytelling approach, even the most well-researched presentation can feel like a dull chore, exhausting you – and your audience – in the process.

If only you had a reliable, tried-and-tested system in place to craft captivating stories about your work...

A step-by-step guide that gives you clear directions to craft stories that inspire, motivate and persuade. Told in bite-sized lessons that get you taking action right away. Giving you the skills to craft a presentation that grabs attention and leaves a lasting impression, so you can boost your confidence and help progress your career.

Introducing: Storyteller Tactics

We’ve got all ingredients you’ll ever need to craft an effective story, no matter the circumstance. Storyteller Tactics contains 54 frameworks, prompts and exercises to help you confidently tell great stories about your work. 

Over 200,000 sold worldwide

How does Storyteller Tactics work?

Watch our video below where author Steve Rawling dives into what Storyteller Tactics is, how it works, and why stories are vital to your professional career.

The right tactic at the right time.

How do you know what kind of story to tell, and how to tell it?

You’ll always choose the right approach with the Story Building System. A simple set of questions that help you find the most useful category of tactics.

It’s the perfect tool to help you plan your story when you aren’t sure where to begin, or to get unstuck if you feel lost in the middle of writing.

54 tactics to craft your story.

Each tactic fits on the back of a card, so it’s easily scannable, with techniques and inspirations to help you develop, structure and present your story.

The tactics are easy to follow; perfect for novices and experts alike.

No dead ends.

You’ve just finished a great presentation and someone asks “so what’s next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

“After I gave a presentation using Storyteller Tactics, I had loads of messages like ‘can you give the rest of senior management tips on how to do presentations?’ and ‘I see Tom’s been watching TED talks!’”

Tom Fern
Senior Comms Officer, University of Manchester

What you get with the Storyteller Tactics Digital Deck

Timeless tactics when you need them

With the digital version of Storyteller Tactics, you'll instantly unlock all 50+ tactics for your phone, tablet or laptop in the Pip Decks app – so you always have them to hand.

Dive deeper into each tactic with video masterclasses

Across 54 bite-sized video tutorials, legendary storyteller Steve Rawling shows you how to craft attention-grabbing presentations with the power of storytelling.

Find your solution in seconds

Uncover the root of your problems and spark inspiration when you need it most with easily searchable tactics.

Save your favourites so you can quickly use them.

Craft your story faster

Each tactic is accompanied by a Miro template so you can follow along as you craft your story.

Use the cards your way

Download the digital PDF to your phone or laptop and take Storyteller Tactics with you, wherever you go.

You can even use our Drag'n'Drop cards to add some Pip Decks magic to your digital whiteboard or presentation software.

Get Storyteller Tactics

“I really like the ‘try this’ section at the bottom of each card. It feels organic and gives just enough guidance without us dear, soft sensitive creative types feeling like we’re being boxed in.”

Zara Karschay
Freelance Creative Producer

You don’t need to be naturally confident to be a great storyteller.

Storytelling is a craft. And like any craft, your skills can be improved.

Storyteller Tactics guides you every step of the way. It helps you find your story, structure it in a compelling way and present it to an audience with confidence.

See how Storyteller Tactics helped Renee gain the confidence boost she needed (and won her a big sale).

Even the experts can use some help

You might be thinking “I already know how to tell great stories - do I really need Storyteller Tactics?”

Author and Psychologist, Karen, would say yes!

”As a speaker and author of two books, I really thought I knew how to put a story together...but with Storyteller Tactics it's easier and more impactful!"

Yes, Storyteller Tactics is for you!

Over 200,000 customers love Storyteller Tactics, including:

Managers, marketers, designers, engineers, CEOs, content creators, teachers, consultants, facilitators, business owners and sales reps — to name a few.

If you need to present a story, we can help. School Principal, Adam, is a big fan:

"Storyteller Tactics helps me present ideas to students, persuade them and challenge them...it’s been a great help for my lessons."

Decades of wisdom, distilled.

Steve Rawling is an international author and storytelling consultant.

He’s worked as a journalist, editor, and producer in the media industry for over 25 years.

He’s helped global brands like Google, Rolls Royce and Accenture to tell captivating stories about their work.

Now, he’s teamed up with Pip Decks to give you the skills to tell your story.

Why is Storyteller Tactics a deck of cards?

Books and courses can be useful to learn new skills.

But they’re filled with stuff you don’t need.

Amongst the introductions, anecdotes and elaborations - you may come away with a couple of key insights. You could say the ipm (insights per minute) of a book or course is somewhere between 0.1 - 0.0001.

But with Pip Decks, and how we’ve distilled everything down to the essentials. The ipm is 1.

When you pick up a Pip Deck, you are almost immediately brimming with ideas and enthusiasm for how you can put this new knowledge into practice. 

It took Steve (author of Storyteller Tactics) decades to learn the skills that make him a celebrated storyteller. It took him months to turn them into practical tactics. It will take you minutes to read each card and start applying the insights.

Get Storyteller Tactics

“This pitch won us a $2.5 million account, all from one card.”

Learn how from just one card, Sheryl landed her company an account worth $2.5 million.
— Sheryl Brown
Account Group Director of Meridian Group
Watch Sheryl's story

“One of the best investments we made in 2022”

4.6/5(280)

Stories at the heart of our work has raised our game. — Sean Su, Head of Design @ Logitech.

  • Kill boring presentations
  • Get your audience leaning in
  • Have your message remembered
Get Storyteller Tactics

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Digital products aren't eligible for returns because they're instantly accessible and can't be “returned” in the same way as our physical decks.

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