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Loved by 100,000+ fans

Over 200,000 sold worldwide

How it works

Storyteller Tactics helps you craft memorable stories about your work so you can influence and inspire your team, customers and clients.

Using Storyteller Tactics is as easy as 1, 2, 3...

Find your starting point

Use the Story Building System when you aren’t sure where to start.

You can ask the questions by yourself, or together with your team.

Each tactic card has a colour-coded border, so you can find them quickly.

Pick a tactic

Take a peek!

Craft your story

The category (and story stage) the card lives in.

What the tactic does, and what outcome it’ll give you.

Why it’s important, and when you might decide to use it.

Other related tactics that are useful to try beforehand or after.

A three-word summary of what the tactic does for your story.

Beautifully illustrated by Berlin-based artist David Hill.

“After giving a 10-minute presentation using Storyteller Tactics, I got feedback like ‘can you give the rest of management tips on how to do presentations?’ and “I see Tom’s been watching TED talks!’”

Tom Fern
Snr Comms Officer, University of Manchester

Yes, Storyteller Tactics is for you!

Tell stories that influence and inspire

  • Engage clients & stakeholders
  • Lead & inspire your team
  • Pitch your ideas with ease

“Storyteller Tactics helped me translate novel ideas into tangible proposals to help improve the drive for improvement and innovation.”

— Charlene J., Innovation Manager @ Fire & Rescue

Never bore your clients again

  • Captivate your clients
  • Influence your stakeholders
  • Inspire your colleagues

“The engagement of the client and the discussion it brought was amazing!”

— Dominika., Freelance Storytelling and Communication Trainer

Design your perfect story

  • Present your work as a story
  • Never run out of ideas
  • Influence stakeholders & clients

“After using Storyteller Tactics for new content design, our conversion rate increased 40%!”

— Jose, UX Designer @ Mindstone

Make your business stand out

  • Influence your customers to take action
  • Inspire your team to achieve their goals
  • Craft stories that will be remembered

“It is a really magnificent tool to create awesome things — social posts, pitches, stories, you name it!”

— Michael R., Owner of Eagle-Up

Master leadership through storytelling

  • Articulate your goals
  • Influence your stakeholders
  • Turn dull presentations into inspiring stories

“I use it every day to convince my team and leadership that I know what I'm talking about!”

— Bonnie J., Director of Nutrition @ Potatoes USA

Turn boring data into engaging stories

  • Boost your public speaking skills
  • Utilise timeless frameworks
  • Generate ideas instantly

“Like a spark that sets thoughts on fire.”

— Brian H., Data Scientist @ Magnit, LLC

Understand how to tell your brand’s story

  • Fresh ideas on how to connect with your customers
  • Increase conversion and engagement
  • Write compelling sales copy that works

“The decks aren’t cheap but they’re totally worth the money because they give you advice and directions you can go in.”

Tien Chiu, Co-founder @ The Handweaving Academy

Get Storyteller Tactics
Over 200,000 sold worldwide

Video tutorials that unlock each tactic

Get the Storyteller Tactics Complete Package and unlock The Vault: filled with hours of coaching videos from Pip Decks author Steve Rawling — so you can see his tactics in action with real-life examples and demonstrations.

“One of the best investments we made in 2022”

4.8/5(537) total rating

“Stories at the heart of our work has raised our game.” — Sean Su, Head of Design @ Logitech.

  • Kill boring PowerPoints
  • Get your audience leaning in
  • Have your message remembered
Buy now

200,000+ happy customers

Get 10x ROI, or your money back.

If after 12 months you haven't got 10x the value back you paid for Storyteller Tactics and The Vault content, we’ll refund you in full. No questions asked.

Get Storyteller Tactics →

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