Clarity in a box.

A card deck of exercises that help you understand WTF is going on, and what to do about it.


✅ Create incremental change

✅ Make clearer decisions

✅ Influence your org from the inside-out

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Better decisions, better strategy.

We have more information and opportunity than ever before. But what good is it all if we can't tell what really matters?

Leave less to chance, and start enjoying better outcomes — with these timeless tools for strategy.

What do you do when you’re in over your head?

You want to make the right decision, but the more you learn the harder it is to know what to do! You have to manage conflicting needs, with limited time, and even if you make a good call, things might still go wrong...

Strategy is just decision-making, right?

All you have to do is make good choices! Easy! But when it comes down to it, how does it actually work? Everyone else seems to know what they’re doing, but nobody can actually tell you how it works or why...

Stupid Questions

Here’s the bad news: ‘Strategy’ is hard.

Most of the time, we decide strategy by following our gut or copying others. We put it in a PowerPoint, share it around, and then hope for the best. You’re sure there’s a better way... but where do you even start?

Thankfully, strategy can be learned.

We’ve got all ingredients you’ll ever need to craft an effective strategy, no matter the circumstance. They're in one beautifully designed place:

The Strategy Tactics Card Deck.

Strategy Tactics contains 54 frameworks, prompts and exercises to help you confidently make important decisions about strategy at work.

About the Authors

David Holl

David puts the “elephant in the room” to work through conversations that clarify the best places to focus and what to do.

He’s spent over a decade helping companies like Apple, Google, Forge and more do their best work.

Ben Mosior

Ben is a curator of strange and interesting methods. He is most known for running the leading educational resource for Wardley Mapping, a strategy method for the self-taught.