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Brand Tactics®

Don’t build a brand. Build an obsession. A card deck of 54 brand frameworks, workshops and exercises that help you build a legendary brand that people remember.

✅  Stand out and be unforgettable
✅  Ditch competing, make your own rules
✅  Build your brand long-term

⚠️  Use code BF2024 Copy Icon  at checkout to get 40% off
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Loved by 200,000+ customers

Over 200,000 Pip Decks sold worldwide

How does Brand Tactics work?

Brand Tactics helps you understand and hone your brand so your messaging resonates with the right audience. Take a look at one of our video masterclasses included with the Digital Decks:

The right tactic at the right time.

How do you know what tactic to run, and when?

You’ll always choose the right approach with the Brand Strategy System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help you plan your first session when you aren’t sure where to begin, or to get unstuck if you feel lost.

Clear step-by-step instructions.

You need the concise steps to run the tactic - not someone’s life story.

Each exercise fits on the back of a card, so you can get started in minutes.

The jargon-free instructions are easy to follow, for novices and experts alike.

Never get stuck when following up.

You've just finished a great session and someone asks “so what‘s next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

What you get with the Brand Tactics Digital Deck

Timeless tactics when you need them

With the digital version of Brand Tactics, you'll instantly unlock all 50+ tactics for your phone, tablet or laptop in the Pip Decks app – so you always have them to hand.

Dive deeper into each tactic with video masterclasses

In our bite-sized tutorials, brand strategy expert, Alex Smith, shows you how to use Brand Tactics to build a unique business that can’t be ignored.

Find your solution in seconds

Uncover the root of your problems and spark inspiration when you need it most with easily searchable tactics.

Save your favourites so you can quickly use them.

Build your brand faster

Each tactic is accompanied by a Miro template so you can follow along as you build your brand.

Use the cards your way

Download the digital PDF to your phone or laptop and take Brand Tactics with you, wherever you go.

You can even use our Drag'n'Drop cards to add some Pip Decks magic to your digital whiteboard or presentation software.

Get Brand Tactics

Expert wisdom, distilled.

Alex H Smith is a celebrated strategist and best selling author on Brand Strategy.

He has helped countless brands get unstuck, make big moves, and escape the competition.

Alex has teamed up with Pip Decks to help you become an expert brand strategist, and to demystify the discipline so it’s quick easy and fun.

Why is Brand Tactics a deck of cards?

Books and courses can be useful to learn new skills.

But they’re filled with stuff you don’t need.

Amongst the introductions, anecdotes and elaborations - you may come away with a couple of key insights. You could say the ipm (insights per minute) of a book or course is somewhere between 0.1 - 0.0001.

But with Pip Decks, and how we’ve distilled everything down to the essentials. The ipm is 1.

When you pick up a Pip Deck, you are almost immediately brimming with ideas and enthusiasm for how you can put this new knowledge into practice. 

It took Alex (author of Storyteller Tactics) decades to learn the skills that make him a celebrated Brand Strategist. It took him months to turn them into practical tactics. It will take you minutes to read each card and start applying the insights.

Get Brand Tactics

The Happy Pip Guarantee

What if Brand Tactics isn’t for you? No worries! Brand Tactics is guaranteed for a whole month. If for any reason you don’t like the Pip Deck, just send it back to us and we’ll refund you with a smile.

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“Tells you exactly what to do.”

4.6/5(280)

“I actioned more out of Pip Decks than I've actioned out of my favorite books of all time.” — Stephen P.

  • Create a brand worth talking about
  • Stand out from the competition
  • Become unignorable
Get Brand Tactics

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Frequently Asked Questions


Do you ship to my country?

We ship to most countries and regions, including the US, Canada, Europe, UK, and Australia.


Will there be customs charges on my order?

We have fulfilment centres in the US, UK or Europe. So if you are ordering within these zones - there is no customs charge. If you’re ordering outside of these zones (e.g. Australia) - customs charges may apply, and will be due on delivery.


Do you do discounts for non-profits / educational institutions / students?

Yes! Get in touch at sales@pipdecks.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.


Can I get a VAT invoice?

Totally! You can provide your VAT number at checkout. And after making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that includes your company information and VAT.



What if I decide it's not for me?

No problem at all! You can return items within 30 days of delivery, as long as they're in their original condition. Simply email us at support@pipdecks.com and we'll guide you through the return process. See our full return policy for details.