Is Storyteller Tactics worth it?
Aiden Dyke discovered that Storyteller Tactics could help him structure compelling narratives for his video production work. As a professional filmmaker and video producer, he needed a reliable way to organise story structures that would engage his audience and drive action. The cards became his go-to tool for creating impactful marketing content.
"It just gets you thinking more"
Why Aiden needed better storytelling tools
Aiden Dyke is a professional filmmaker and video producer for North American Rescue and the founder of Fire King Graphics, a 3D animation and branding studio that helps small businesses tell their stories through video and motion graphics. He uses storytelling frameworks to structure creative projects and shares that his favourite Pip Decks cards help him organise narratives.
"I'm just so excited about these. It just gets you thinking more. I think that you can definitely use the storyteller tactics and this deck to really help your storytelling, help your messaging if you're marketing, and just make some really cool stuff."
Watch Aiden's testimonial about Storyteller Tactics
Full testimonial transcript
Hey guys, my name is Aiden and I just got the Storyteller Tactics a couple weeks ago, and they are awesome.
I'm a professional filmmaker and video producer for North American Rescue and Fire King Graphics, and we utilise these all the time. Just for our story structure.
One of my favourite cards is probably No Easy Way. I like the structure cards a lot. Those are super easy, but it's just so nice because there's so many different things you can communicate in marketing that is helped tremendously by these cards.
I'm just so excited about these. It just gets you thinking more. I think that you can definitely use the storyteller tactics and this deck to really help your storytelling, help your messaging if you're marketing, and just make some really cool stuff.
So anyone looking to buy these, absolutely, definitely do this. It was one of the best investments that you'll make. So yeah, definitely get these.
From hesitation to daily use
Aiden immediately integrated Storyteller Tactics into his video production workflow. As a professional filmmaker working with North American Rescue and running his own studio, he needed reliable tools to structure compelling narratives that would drive engagement and action.
His favourite card, No Easy Way, became a cornerstone of his story development process. The structure cards provided him with clear frameworks for organising complex marketing messages into engaging narratives. This helped him create content that resonated with his audience and delivered results for his clients.
The marketing storytelling challenge
Marketing videos require more than just visual appeal—they need compelling narratives that drive action. Aiden found that Storyteller Tactics gave him the tools to transform complex marketing messages into engaging stories that connected with his audience on an emotional level.
The cards helped him think more strategically about story structure, ensuring that every video he produced had a clear narrative arc that would keep viewers engaged and motivated to take action.
What made the difference
Aiden's experience shows how Storyteller Tactics solves real problems for creative professionals. The cards provide instant access to proven storytelling frameworks, reducing planning time whilst maintaining quality. The structure cards, in particular, helped him organise complex marketing messages into compelling narratives.
How Aiden uses Storyteller Tactics in practice
Aiden builds a quick outline with a structure card, then drops in moments that will land emotionally on screen—conflict, change and payoff. For product explainers, he often pairs No Easy Way with a simple three‑act flow so viewers understand the problem, see the struggle to solve it and feel the resolution. For launch promos, he pulls a story hook first to win attention in the opening seconds, then sketches a storyboard from the bullet prompts on each card.
Because he works to tight deadlines, Aiden leans on the cards to shorten prep without flattening the story. The prompts stop him defaulting to generic “features and benefits” edits and keep the narrative focused on people and outcomes.
Who this helps
- Video producers and editors who need fast, reliable story scaffolds for briefs and tight turnarounds
- Marketing teams translating complex messages into clear, human narratives
- Freelancers who want a repeatable process that still leaves room for creative decisions
Transform your marketing storytelling
If you're tired of struggling with story structure in your marketing content, the Storyteller Tactics Deck might be exactly what you need. You'll join over 200,000 professionals who've found their creative confidence through these cards.
Aiden's success story represents one example of how Pip Decks' community of over 200,000 professionals across 100+ countries is transforming their work. These are real experiences from trusted experts who've field‑tested these tools in demanding professional environments.
For the complete storytelling system, consider pairing Storyteller Tactics with Workshop Tactics to create presentations that both educate and inspire.
Explore more success stories on our Pip Decks Testimonials Hub.
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— Dave Cunningham, Head of DesignOps @ NHS
