Is Storyteller Tactics worth it?
Henrik Cox discovered that Storyteller Tactics could help him tell compelling stories about conservation technology. As a product manager in wildlife conservation, he needed reliable tools to structure narratives that would connect with stakeholders emotionally. The cards became his secret weapon for communicating the impact of conservation technologies to board members and leadership.
"I highly recommend them"
Why Henrik needed better storytelling tools
Henrik Cox leads product development for Sentinel, an AI-powered conservation monitoring system at Conservation X Labs. The Sentinel team has been recognised among the UN's Top 100 Promising AI Solutions, and won awards such as ASME ISHOW and Fast Company's "Innovation by Design." With a mechanical engineering and engineering management background and self-taught software and AI skills, Cox enjoys creating across the entire product life cycle. Connect on LinkedIn.
"Part of my job is to tell the stories of the technologies and products that we've been working on every day and the potential impact that they have on the environmental world around us. I recently picked up Pip decks for storytelling. I work with the digital version, but I'm looking forward to having the physical cards in my hand at some point."
Watch Henrik's testimonial about Storyteller Tactics
Full testimonial transcript
Hi there. My name is Henrik Cox. I'm an engineer in wildlife conservation.
And part of my job is to tell the stories of the technologies and products that we've been working on every day and the potential impact that they have on the environmental world around us.
I recently picked up Pip Decks for storytelling. I work with the digital version, but I'm looking forward to having the physical cards in my hand at some point.
So far they've been fantastic for helping out with pitch deck presentations, with talking to board members and leadership and sharing ideas with what kind of materials we want.
Once we've been working on the technologies and what we want to promote out into the world.
So I highly recommend them. And I'm looking forward to working with even more in the future.
From technical complexity to compelling stories
Henrik discovered Storyteller Tactics when he needed to communicate complex conservation technologies to diverse audiences. As a product manager in wildlife conservation, he recognised that technical expertise alone wasn't enough—he needed to tell compelling stories that would connect with stakeholders emotionally.
The cards provided him with a structured approach to storytelling. He used them for pitch deck presentations, board member communications, and leadership discussions. This helped him transform complex technical information into accessible narratives that resonated with his audience.
The conservation communication challenge
Communicating conservation technologies requires more than just technical accuracy—it needs emotional connection. Henrik found that Storyteller Tactics gave him the tools to structure narratives that would help stakeholders understand the potential impact of conservation technologies on the environmental world.
The cards helped him bridge the gap between technical complexity and stakeholder understanding, making it easier to communicate the value and impact of conservation technologies to diverse audiences.
What made the difference
Henrik's experience shows how Storyteller Tactics solves real problems for technical professionals. The cards provide instant access to proven storytelling frameworks, reducing planning time whilst maintaining quality. The structured approach, in particular, helped him communicate complex technical information more effectively.
How Henrik uses Storyteller Tactics in practice
Henrik translates sensor breakthroughs into short narrative beats: the conservation problem on the ground, the constraint, the intervention and the early signal of change. He uses a hook to open board updates with a field story, then follows a structure card so the technology becomes supporting detail rather than the whole story. For grant pitches, he pairs a character card with outcome metrics to keep the user—the ranger, the community—at the centre.
Who this helps
- Product leaders in science and conservation who present to diverse stakeholders
- Non‑profits and NGOs communicating impact without jargon
- Research teams turning results into compelling, fundable narratives
Transform your technical communication
If you're tired of struggling to communicate complex technical information, the Storyteller Tactics Deck might be exactly what you need. You'll join over 200,000 professionals who've found their confidence through these cards.
Henrik's success story represents one example of how Pip Decks' community of over 200,000 professionals across 100+ countries is transforming their work. These are real experiences from trusted experts who've field‑tested these tools in demanding professional environments.
For the complete communication system, consider pairing Storyteller Tactics with Workshop Tactics to create presentations that both educate and inspire.
Explore more success stories on our Pip Decks Testimonials Hub.
One of the few newsletters I look forward to.
— Dave Cunningham, Head of DesignOps @ NHS
