Best Sellers

“The sheer joy of seeing presentations become memorable and more interesting is a thing of beauty!”

“After I gave a presentation using Storyteller Tactics, I had loads of messages like ‘can you give the rest of senior management tips on how to do presentations?’ and ‘I see Tom’s been watching TED talks!’”

“I really like the ‘try this’ section at the bottom of each card. It feels organic and gives just enough guidance without us dear, soft sensitive creative types feeling like we’re being boxed in.”

“Workshop Tactics is the first thing I reach for when presented with a design problem and the path to a solution is always in there. I can’t live without them.”

“If you’re a team lead who wants empower your team, getting a pack of Workshop Tactics might just be the best thing you do.”

“If you’re looking to create actual change in the organisation you work for - buy Strategy Tactics.”

“Strategy Tactics takes the edge off strategy planning, and gives you a powerful toolset to make an impact at work.”

“It helped me really put the whole ‘let’s deliver something in two hours to see if there is value here’ into practice.”

“If you’re trying to make something that hasn’t been made before, think of Innovation Tactics as a set of power-ups to use when the team feels stuck. It’s not magical - you have to do the work! - but if your currency is learning, these approaches will maximize your insight ROI!”

“With Team Tactics, I led the most productive single hour I’ve had in recent memory. A great way to refocus my team.”

“Team Tactics is great for team engagement - it makes everyone feel included in the process.”

“I’m a bit of a toolkit junkie - Productivity Tactics is the only tool that clicked for me. It’s the real deal for anyone on the fence about it.”

“Most copy books and courses are only aimed at one audience, but Copywriting Tactics is for everyone. Anyone at any level can use a card, a category or the whole deck for information and inspiration. I’m excited to see people play with all the techniques to learn, to improve, or to teach others. And I’m excited about the craft of copywriting all over again!”

“You have a great product. So why isn’t it selling? You’re losing money on ads that nobody clicks. Your competitors are stealing your clients. Potential customers show interest, but never actually buy. Five years ago, we were in the same spot. Our copy wasn’t converting, and no matter how much effort we put into ads, emails, and landing pages, they failed to get results. We were losing deals to businesses that weren’t even better - just better at selling! Now, Pip Decks is a $20M+ global brand, selling to thousands of customers worldwide with a team of fewer than ten. What changed? We took the long road. We spent millions on ads, built over 200 sales pages from scratch, and tested thousands of lines of copy. We burned through £50,000+ in courses, devoured over 100 books, and ruthlessly cut what didn’t work. But you can skip all that. Copywriting Tactics gives you the 54 tools I wish I had from day one. This isn’t abstract theory - it’s the exact playbook that helped us sell 10x more. These tactics will help you turn strangers into buyers, make complex offers simple, and win over your toughest critics. I believe that strong copy skills will make you more money than almost any other skill. One great sales page can bring in £10K+ per month. A sharp email can fill an event in hours. Clear messaging can cut your ad costs in half. And if you use AI, these skills help you spot the gold from the garbage. Let me be clear - these cards won’t write copy for you. There’s no magic button that does the work. Even AI still needs a skillful (and human) operator. What Copywriting Tactics will do is give you a proven system to make every second you spend writing 10x more likely to convert. The hard work is still yours, but now, it won’t be wasted. So you have two choices: Spend years reading books, taking courses, and burning money on trial and error. Or take the shortcut and use the proven copy techniques that built our $20M+ business. You don’t need five years to master high-converting copy. Get Copywriting Tactics and start writing copy that sells - right now.”

“Even after 10 years in marketing I still reach for Copywriting Tactics, and there’s always one card that makes me go “aha!”

“Idea Tactics is my holy hand grenade for generating ideas. If something makes this much of a difference, then it’s worth the investment.”