Make your story even more memorable.

Archetypes is an expansion pack for Storyteller Tactics that transforms your presentations, marketing, (or even lesson plans) into universal stories your audience will never forget.

These 15 archetype cards give you the exact steps to bring the people in your story to life, creating a deeper connection with your audience.

Get the Archetypes Expansion

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How it works

Archetypes helps you win the hearts of your audience and create an unforgettable story by creating characters they instantly relate to.

Win the hearts of your audience

Ditch boring characters

Create characters your audience instantly relate to. It could be you, your customer, your client. Anyone can be a character!

Get your audience leaning in

When you feel someone is ‘just like us’, you root for them - and so you listen. You need to know what happens to them.

Make your story memorable

Archetypes show up in stories throughout history. Why? Because we love them, and we remember characters the most.

What you get with Archetypes

(The Complete Package)

1. Archetypes Expansion Pack: confidence in the palm of your hand.

Our unique, premium tactic cards distill decades of wisdom into practical prompts and instructions so you can get started in minutes.

2. The Vault: a treasure trove of retrospective video tutorials.

In our bite-sized video tutorials, legendary storyteller Steve Rawling shows you how to use archetypes to make your stories even more memorable.

3. Digital templates: collaborate with your team faster.

Each tactic is accompanied by a pre-made template so you can follow along as you craft your story.

4. Community access: grow your skills with 15,000+ active members

Our thriving online community has members from across the globe sharing tips and tricks for getting the most out of your Pip Decks. Plus, live events, authors Q&As and more.

Sneak preview of The Vault

Get the Archetypes Complete Package and unlock The Vault: filled with hours of coaching videos from Archetypes author Steve Rawling — so you can see his tactics in action with real-life examples and demonstrations.

Over 100,000 happy Pip Decks customers across the world.

Get 10x ROI or your money back
We know how much of a game-changer Pip Decks® can be. After purchasing, if you haven't got at least 10x the value back you paid within 12 months, we’ll refund you in full. No questions asked.
Read our returns policy. T&Cs apply.

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“Stories at the heart of our work has raised our game.” — Sean Su, Head of Design @ Logitech.

  • Craft relatable characters
  • Create a deeper connections
  • Tell unforgettable stories
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