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Make your story even more memorable.

Archetypes is an expansion pack for Storyteller Tactics that transforms your presentations, marketing, (or even lesson plans) into universal stories your audience will never forget.

These 15 archetype cards give you the exact steps to bring the people in your story to life, creating a deeper connection with your audience.

Get the Archetypes Expansion
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Pip Decks is trusted by 100,000+ business leaders.

“I now have a secret super power! The quality is insane and the value is way beyond what I paid for.”

Geneviève Filteau
Business Owner

Loved by elite organisations

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Over 200,000 sold worldwide

How it works

Archetypes helps you win the hearts of your audience and create an unforgettable story by creating characters they instantly relate to.

Win the hearts of your audience

Ditch boring characters

Create characters your audience instantly relate to. It could be you, your customer, your client. Anyone can be a character!

Get your audience leaning in

When you feel someone is ‘just like us’, you root for them - and so you listen. You need to know what happens to them.

Make your story memorable

Archetypes show up in stories throughout history. Why? Because we love them, and we remember characters the most.

Over 100,000 happy Pip Decks customers across the world.

“One of the best investments we made!”

4.6/5(280) total rating

“Stories at the heart of our work has raised our game.” — Sean Su, Head of Design @ Logitech.

  • Craft relatable characters
  • Create a deeper connections
  • Tell unforgettable stories
Get Archetypes