What is a Crazy Eights workshop?
This tactic generates a lot of ideas, quickly. Eight crazy ideas in eight minutes!
Sometimes, to be truly creative, our brains need structure and rules. By restricting space and time, but letting everyone know that anything goes - this tactic forces ideas out, fast. It’s far less painful than it sounds.
How to run a Crazy Eights workshop
1. Get everyone to take a piece of paper and fold it three times to make a grid of eight rectangles.
Tip: it can be helpful to write the pains and needs in each box from Prototype Persona to help prompt ideas.
2. Make sure everyone understands the problem that you are solving. This can be in the form of a How Might We... question.
3. Have a timer ready and explain that everyone will have one minute per crazy idea (one idea per box). Ideas can be written or drawn.
4. Start the timer and encourage the group to move to the next idea as each minute as it passes. The pace might feel uncomfortable, but that’s the point!
5. At the end of the eight minutes, ask each person to talk through their ideas. Encourage the group to steal each other’s ideas for the next step.
6. Do the exercise again, or ask the group to put their top two or three ideas into the T-Bar Format.
7. Ask each participant to present their final ideas to the group.
Origin: Jake Knapp John Zeratsky, 2016