Lost with your next big idea?
Amidst metrics, market research, and business goals, finding certainty is tough.
Amidst metrics, market research, and business goals, finding certainty is tough.
Timeless techniques demystify the innovation process
Launch products & services your customers will clamber to pay for.
54 action-packed tactics that develops a product or service people will pay for and love.
Each tactic is accompanied by a template that gives you the scaffolding you need to plan and execute your product discovery and testing process.
Each tactic includes a in-depth tutorial from legendary product designer Tom Kerwin, who guides you through the innovation process at your convenience.
“Innovation Tactics is more than just a guide; it’s a practical toolset that fosters outcome-driven thinking. ”