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Innovation Tactics®

Trusted by customers

Ditch the guesswork. Make things people want.

A card deck of 50+ proven tactics to help you navigate the messy middle of product innovation - from early ideas to market-ready solutions.

These tools are built for teams or solopreneurs who want to launch with confidence, test smarter, and avoid wasting time on things that don’t land. Whether you're a startup or a scale-up, this is your shortcut to real traction.

  • Find product–market fit before your competitors do
  • De-risk innovation with practical, field-tested methods
  • Make faster, clearer product decisions with confidence

Buying for a team, org or event? Contact us →

The Ultimate Bundle - Physical Only
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  • Get Innovation Tactics + 9 core Pip Decks
  • Save 50% over buying separately
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Loved by 200,000+ customers

“It helped me really put the whole ‘let’s deliver something in two hours to see if there is value here’ into practice.”

Michele Mazzucco Snr Designer @ Portchain

Over 200,000 Pip Decks sold worldwide

How does Innovation Tactics work?

Innovation Tactics demystifies the innovation process so you can you launch products & services your customers will clamber to pay for. Take a look at one of our video masterclasses:

The right tactic at the right time.

How can you tell if an idea is truly innovative?

You’ll always choose the right tactic with the Innovation Strategy System. A simple set of questions helps you find the most useful category of tactics.

It’s the perfect tool to help when you aren’t sure where to begin, or to get unstuck if you feel lost.

54 tactics that demystify the innovation process.

Each exercise fits on the back of a card, so you can get started without reading someone's life story.

The jargon-free instructions are easy to follow, for novices and experts alike.

No dead ends.

You've just finished a tactic and now you’re wondering “what next?”

The answer is on the bottom of each card.

Like a choose-your-own-adventure, it points to the suggested tactics to run before and after - so you never get stuck.

“If you’re trying to make something that hasn't been made before, think of Innovation Tactics as a set of power-ups to use when the team feels stuck. It’s not magical - you have to do the work! - but if your currency is learning, these approaches will maximize your insight ROI!”

Masha Krol, CEO @ Glowstick Innovation Tactics Beta Tester

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Authored by Tom Kerwin

Tom conducted his first user research session in 1999 and has been obsessed ever since with designing, building and launching products.

He’s coached teams from around the world in research methods, discovery habits, A/B testing and design decision-making.

Why is Innovation Tactics a deck of cards?

Books and courses can be useful to learn new skills.

But they’re filled with stuff you don’t need.

Amongst the introductions, anecdotes and elaborations - you may come away with a couple of key insights. You could say the ipm (insights per minute) of a book or course is somewhere between 0.1 - 0.0001.

But with Pip Decks, and how we’ve distilled everything down to the essentials. The ipm is 1.

When you pick up a Pip Deck, you are almost immediately brimming with ideas and enthusiasm for how you can put this new knowledge into practice. 

It took Steve (author of Storyteller Tactics) decades to learn the skills that make him a celebrated storyteller. It took him months to turn them into practical tactics. It will take you minutes to read each card and start applying the insights.

Get Innovation Tactics

“Game-changer in how we approach design & innovation.” — Michele M.

4.6/5(280)

“Innovation Tactics is more than just a guide; it’s a practical toolset that fosters outcome-driven thinking. ”

  • Adopt a tried and tested process
  • Align teams on product strategy
  • Launch products with confidence
Get Innovation Tactics

FAQ

Have questions in mind? See our FAQs below

General Questions

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Can I get a VAT invoice?

Totally! You can provide your VAT number at checkout. And after making a purchase we will automatically email you a receipt. That email will include a link to generate a more detailed invoice that includes your company information and VAT.

What if I decide it's not for me?

No problem at all! You can return physical items within 30 days of delivery as long as they're in their original condition. Simply email us at support@pipdecks.com and we'll guide you through the return process. See our full return policy for details.

Do you do discounts for non-profits / educational institutions / students?

Yes! Get in touch at sales@pipdecks.com with your credentials (non-profit status or student ID) and we will arrange a discount for you.

Do you ship to my country?

We ship to most countries and regions, including the US, Canada, Europe, UK, and Australia.

Will there be custom charges on my order?

We have fulfilment centres in the US, UK or Europe. So if you are ordering within these zones - there is no customs charge. If you're ordering outside of these zones (e.g. Australia) - customs charges may apply, and will be due on delivery.

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