The two-path secret that transformed Pip Decks into an 8-figure business

And how this proven strategy can help you stop competing on price, command premium rates, and build a business that runs smoothly

Dear Fellow Pip Decker,

On a rainy afternoon in early 2022, I faced a critical decision that would determine the future of Pip Decks.

We had launched in 2020 with Workshop Tactics, followed by Storyteller Tactics in 2021. We were doing well, but something was missing. Despite creating quality products, we hadn’t yet cracked the code on truly standing out in the market and building systems that could scale efficiently.

I knew we were at a crossroads:

Continue on our current path, working harder with diminishing returns...

Or find a better way to position our business and create operational excellence that would allow us to scale without the chaos.

That’s when I was fortunate enough to meet brand strategist Alex Smith (author of Brand Tactics) and strategy experts Ben Mosior and David Holl (co-authors of Strategy Tactics) Their insights changed everything for Pip Decks.

The transformation was immediate and dramatic

By implementing the frameworks they shared with me, Pip Decks achieved our first 7-figure year in 2022. Then, applying these principles more deeply, we scaled to 8-figures in 2023.

But the financial growth doesn’t tell the whole story:

We completely transformed how we positioned our products in the market

We built operational systems that eliminated constant firefighting

We commanded premium prices without resistance or objections

We created a loyal customer base that eagerly anticipated each new release

We overcame challenges like inventory issues and global shipping disruptions that would have derailed us before

The difference was like night and day. And it all came down to what I now call the “Two-Path Secret.” 

What made the difference?

It wasn’t talent, hard work, or luck that transformed our business.

It was a deliberate, systematic approach that combined two essential elements most businesses never put together:

A distinctive brand position that makes you the only logical choice (not just a better option)

Operational excellence that delivers on your promises consistently and efficiently.

This powerful combination creates a virtuous cycle: your unique positioning commands premium prices, while your operational excellence ensures you can deliver consistently at scale, reinforcing your position as the only real option in your market.

This works for everyone, not just product businesses

Whether you’re a freelancer trying to escape the feast-or-famine cycle, a startup founder looking to stand out in a crowded market, or a corporate leader wanting to secure more resources and influence, these principles apply universally.

Freelancers use these frameworks to command premium rates without negotiation

Startups apply them to attract loyal customers who happily pay more for their unique value

Corporate teams leverage them to gain larger budgets and strategic influence within their organizations

Introducing: The Standout Strategy Workbook

For the first time, we’ve distilled these transformative frameworks into a comprehensive, step-by-step workbook designed for freelancers, startup founders, and corporate leaders alike.

This isn’t theory. These aren’t rehashed business clichés.

This is the actual blueprint that transformed Pip Decks from a 7-figure to an 8-figure business in just one year.

The 54-page Standout Strategy Workbook gives you:

Discover the unique position only you can claim (this alone is worth 10x the cost of this workbook)

Identify exactly what your ideal clients truly value (not what they say they want)

Create foolproof systems that consistently

deliver excellence without requiring your constant attention

Pinpoint exactly what’s blocking your growth and how to fix it

End price resistance forever by aligning your value with what clients willingly pay premium rates for

Each page guides you through practical, fill-in-the-blank exercises that transform these powerful concepts into your customized business strategy.

The choice that defines your future

Right now, you stand at a crossroads similar to the one I faced in 2022.

Path One: Continue as you are. Keep competing on price. Keep explaining why you’re “better” than alternatives. Keep working harder for the same or diminishing returns.

Path Two: Implement the proven blueprint that transformed Pip Decks from a 7-figure to an 8-figure business in just one year. Become irreplaceable in your market. Build systems that deliver excellence consistently. Command premium rates without justification or apology.

The difference between these paths isn’t talent, effort, or luck.

It’s strategy. Specifically, the Standout Strategy Blueprint.

Your investment in transformation

The frameworks contained in this workbook have generated millions in revenue for Pip Decks. The consulting fees to access this knowledge would start at $25,000.

But because we’ve distilled everything into this comprehensive, self-guided workbook, you can access the complete Standout Strategy Workbook today for 1/100th the price.

That’s less than what most businesses lose in a single discounted project or the cost of one extra hour of work each week for a month.

And unlike most business investments, this one pays for itself immediately. The very first client who chooses you without price shopping will cover this investment many times over.

My personal guarantee

I’m so confident in the power of these frameworks that I’m offering a 100% satisfaction guarantee.

Implement the Standout Strategy for 30 days. If you don’t see immediate clarity in your positioning and improvements in your operations, simply let us know for a full refund.

There’s zero risk to you, but tremendous potential upside.

Why this matters now more than ever

In today’s crowded market (does anyone remember when it wasn’t crowded?), being “good” or even “great” isn’t enough. Clients have endless options. Standing out requires strategic differentiation backed by operational excellence.

The businesses that thrive aren’t necessarily the most talented or hardest working. They’re the ones with the clearest strategy for standing out and delivering consistently.

The hard truth is, it takes bravery.

But that’s what the Standout Strategy gives you - not just a step-by-step process, but the courage to put it into action afterwards, too.

Here’s how to get started

Click the button below to secure your copy of the Standout Strategy Workbook.

You’ll receive instant access to the 54-page digital PDF workbook

Follow the step-by-step exercises to transform your business

Don’t waste another day competing on price, chasing clients who don’t value your work, or struggling with operational chaos.

Yes! I want the standout strategy blueprint →

To your success,

Charles Burdett
CEO & Founder, Pip Decks

P.S. Remember, the difference between struggling and thriving isn’t your expertise. It’s your strategy. The Standout Strategy Blueprint gives you the exact system that transformed Pip Decks into an 8-figure business. And it can do the same for you.