Storytelling
You’re not the hero
Your brand isn’t the protagonist of your story — your customer is.
Put them in the shoes of the hero and focus on how your company can help them achieve their goals.
Your product is the magic red shoes, and your customer is Dorothy.
Leadership
Shared wins
True leadership is about unlocking the hidden potential in others and helping them grow.
By nurturing their potential, you'll create a culture of empowerment that benefits everyone.
Your team’s success is your success.
Productivity
Simple answers
Sometimes the most productive thing you can do is say “No”.
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— Dave Cunningham, Head of DesignOps @ NHS
