Innovation
While you wait
What connects The Sims loading screen (with its inside jokes and game tips) and a luxury boutique offering you a glass of prosecco?
They’re making sure you enjoy yourself while you wait. Because humans hate waiting.
If waiting is a part of your product experience, think about innovations that will make it more bearable — or even delightful.
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Productivity
The power of habits
When it comes to your goals, think big. Don’t shrink them just because they scare you.
When it comes to execution, think small. Think about the day-to-day habits that will get you there.
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Marketing
The audience of one
You’ve probably researched your audience before, learning their needs and wants.
But when in doubt, ask yourself: would I enjoy this email/ad/video?
Aim for content you yourself would like to see — it will help you better judge how engaging it really is.
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One of the few newsletters I look forward to.
— Dave Cunningham, Head of DesignOps @ NHS
