Productivity
The two selves
Your productivity will vary on a day-to-day basis. It’s like you’re two people!
Knowing this, you can be mindful of what your ’tired self’ needs.
When your ’energised self’ comes out to play, why not tick off some extra tasks or prep a bigger meal?
Give your tired self the benefit of taking it easy.
Marketing
The Teletubbies method
Those who remember the children's show Teletubbies know that the video sequence was always played twice.
Children appreciate repetition. But so do adults – especially when it comes to marketing!
You might be getting tired of your message – but repeating it to your audience will help them really understand your brand.
Leadership
Just okay
The secret to success? Radical focus on the most powerful objective.
The secret to radical focus? Settling for being ’just okay’ in the less important areas.
For example, when you're going through a huge organisational shift, you know you shouldn’t worry about redecorating the office – that can come later.