Storytelling
The non-negotiables
- the hero
- their goal
- what stands in their way.
Any story will keep people engaged if these are established early on.
Storytelling
The Rubber Band Method
What happens when someone stretches a rubber band?
It puts you in a state of tension, and you anticipate that it has to snap at some point.
Your story could do the same - by focusing on the tension between the positive (your goal) and the negative (current state).
Presentation
The power of three
Want to make your presentations more memorable?
Stick to a list of three key points.
As you may have noticed, we’ve been using this in every Wednesday email!
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