Productivity
Four types of time
- Management: meetings, emails, presentations;
- Creation: writing, coding, building;
- Ideation: brainstorming, reflecting;
- Consumption: reading, studying.
For a more effective schedule, batch management time and increase creation time.
Marketing
Know your product
To sell effectively, you need to understand what’s truly special about your product.
David Ogilvy spent weeks researching the Rolls-Royce before discovering that the loudest noise at 60 mph was the clock ticking, which became an iconic headline.
What would the version of that be for your product?
Workshop
In the wild
Want to host a great brainstorming session?
Try organising it in a novel location to break away from the usual office environment.
Since studies have shown that time in nature reduces stress and increases self-esteem, a meeting in a park could greatly enhance your team’s idea creation.
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