Table of contents
Facilitation
The secrets of a great facilitator.
1. Growing creativity
2. Encouraging diversity
3. Creating a sense of shared purpose
4. Helping people learn
These are the marks of an amazing facilitator. If you’re not reaching these goals, you need to study up.
Strategy
Where will you play?
No business can be all things to all people.
Decide where you want your business to ‘play’:
in which markets?
which channels?
which customers?
which product categories?
The narrower your competitive field, the higher your chances of success.
Leadership
No sugar.
Brutal facts lead to good decisions.
Not profitable enough? Latest marketing campaign suck?
Don’t sugarcoat it. Find the harsh truth and accept it.
Only then can you make the right decision and solve the problem.
