Table of contents
Leadership
Stop while you can
When we have a plan to execute, it’s hard to notice the signs telling us it won’t work.
This is called the plan continuation bias. It’s responsible for many failed projects - and a handful of air crashes.
To avoid it, watch out for small signals and changes in circumstances.
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Storytelling
A guy with a dragon tattoo on his left cheek
When painting a picture to your audience, avoid broad descriptions.
If you ask them to imagine a guy with a tattoo, they will see drastically different things.
Instead, introduce them to a guy with a dragon tattoo on his left cheek. Now that’s interesting!
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Innovation
A DIY opportunity
The “IKEA effect” shows us that people feel more attached to products they helped ‘make’.
(Even if they’ve lost some spare screws along the way).
Is there a step in your product experience that your customers can do themselves?
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