Presentation
The South Park Method
Use this trick from the creators of South Park to make your story stronger:
Using the words ‘therefore’ and ‘but’.
Break your presentation into a few sentences and see if you can fit them at the start of each one.
Our sales are down.
Therefore, we need to increase our conversion rate.
But we don’t know how to do so.
Marketing
A way in
To make your product or campaign stronger, make this one change in your thinking:
Don’t focus on what the customers SAY they want. Instead, focus on WHY they might want it.
Don’t tell them to ‘buy a candle’, but to ‘give themselves a moment to relax’, or ‘create a sanctuary in their home’.
Productivity
Noteworthy ideas
You wake up in the middle of the night with a million-dollar idea.
You’ll remember it in the morning, right? WRONG!
Keep a file - analogue or digital - for random inspiration wherever you are.
Even if it means leaving yourself 3am voice notes!
One of the few newsletters I look forward to.
— Dave Cunningham, Head of DesignOps @ NHS
