Storyteller
Third time’s the charm
Next time you’re telling a story, consider the rule of 3s.
Create a list of three items with an unexpected ending, such as ‘peace, love and marzipan’.
This will break the pattern and grab your audience’s attention.
Productivity
Recharge your batteries
If your last break was 25 minutes ago, take a breather!
Try the Pomodoro method: take a five-minute break for every 25 minutes of work. 25 minutes is the magic number for productivity — it’ll help you stay focused while creating a sense of urgency.
Brand strategy
The real product
"People don't want to buy a quarter-inch drill, they want a quarter-inch hole."
- Theodore Levitt
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