Is Storyteller Tactics worth it?

Will Turner discovered that Storyteller Tactics could transform his freelance business development and workshop facilitation. As a learning and development consultant and director at Haiku Learning, he needed tools to help him structure compelling stories for pitching his services and create dynamic workshop experiences. The cards became his secret weapon for increasing bookings and making his workshops fresh and engaging.

"I was able to increase my bookings"

Why Will needed better storytelling tools

Will Turner is a learning and development consultant with over a decade of experience delivering global learning initiatives across multiple continents. His mission is to build Yorkshire's talent pool. As he transitioned into the freelance world, he struggled with selling himself and his services effectively. He needed tools to help him structure his story and pitch his value proposition in a compelling way.

"I was able to increase my bookings, how many bookings I was taken from maybe one every couple of months. And I was increasing my actual striker, just by following those really simple step by step tasks on how to pitch myself, how to really structure my story and who I am."

Watch Will's testimonial about Storyteller Tactics

Full testimonial transcript

Hi, my name's Will Tanner. I'm a learning and development consultant. I first noticed Pip Decks from an advertisement. I wanted to really tell better stories, so I purchased the whole package, everything within the ultimate package. But mainly for the Storyteller Tactics and the Workshop Tactics, I wanted to make the most out of my time that I had with people. I think what I was really struggling with was selling myself, selling my own services, coming into the freelance world.

I was struggling to actually get that over the line and I knew I had a good product myself, but I was really struggling with how to structure that. So I think what helped me the most is the Stories That Convince. I started off with that one, and I was able to increase my bookings, how many bookings I was taking from maybe one every couple of months. And I was increasing my actual strike rate just by following those really simple step by step tasks on how to pitch myself, how to really structure my story and who I am through the different things.

And I think what I would say to people, if you're actually considering it, please go for it. There's so many nuggets of information. You're not reading through chapters and chapters of text. You're not listening to minute podcasts. You can get the answers right there. And then the other side to what I've been using it for is within my workshops as well.

So I have a workshop section where we'll do a task together. I'm just pulling one of the cards out or asking someone else to pull one of the cards out. And every time I'm teaching the same subject, we have a different activity in the middle of it. So it's not just the same for me. It's fresh every time I do it as well as for everybody else. So I would say, if you are considering it, go for it.

From freelance struggle to business success

Will's journey began with the challenge of transitioning into the freelance world and effectively selling his services. Despite having a good product and extensive experience in learning and development, he struggled to structure his story and pitch his value proposition in a compelling way. The Stories That Convince card became his breakthrough tool for developing an effective sales narrative.

His experience demonstrates how Storyteller Tactics provides practical, step-by-step frameworks for structuring compelling business stories. The cards helped him transform his expertise into persuasive narratives that drove immediate business results.

The freelance consultant's sales challenge

Freelance consultants and independent professionals often struggle to effectively communicate their value and structure their sales pitches. They may have excellent expertise and services but lack the storytelling skills needed to connect with potential clients and close sales. Will found that Storyteller Tactics gave him the tools to structure his story and pitch his services more effectively.

The cards helped him increase his bookings from one every couple of months to a more consistent flow of clients. This practical approach to storytelling enabled him to overcome the common freelance challenge of selling oneself effectively.

What made the difference

Will's experience shows how Storyteller Tactics solves real problems for freelance professionals and consultants. The cards provide immediate access to practical storytelling frameworks, eliminating the need to read through chapters of text or listen to lengthy podcasts. The step-by-step approach helped him structure his story and pitch his services more effectively.

How Will uses Storyteller Tactics in practice

Will uses the Stories That Convince card to structure his sales pitches and communicate his value proposition effectively. He emphasises the practical, step-by-step approach that helped him increase his bookings and improve his sales performance. This structured approach to storytelling helped him overcome the common freelance challenge of selling oneself effectively.

He also uses the cards in his workshops to create dynamic, varied learning experiences. By pulling different cards for different sessions, he ensures that each workshop is fresh and engaging for both himself and his participants. This versatility demonstrates how the cards can serve multiple purposes in a consultant's toolkit.

Who this helps

Freelance consultants and independent professionals who need to sell their services more effectively
Learning and development specialists who want to create more engaging workshop experiences
Business owners who struggle with structuring their sales pitches

Transform your business storytelling

If you're tired of struggling with sales pitches or need to structure your business story more effectively, the Storyteller Tactics Deck might be exactly what you need. You'll join over 200,000 professionals who've found their creative confidence through these cards.

Will's success story represents one example of how Pip Decks' community of over 200,000 professionals across 100+ countries is transforming their work. These are real experiences from trusted experts who've field‑tested these tools in demanding professional environments.

For the complete business development system, consider pairing Storyteller Tactics with Workshop Tactics to create presentations that both educate and inspire.

Explore more success stories on our Pip Decks Testimonials Hub.

Storyteller Tactics Review by Will Turner: A Learning Director's Pitch Strategy