- Home
- Workshop Tactics
- Heart, Head, Hand
Heart, Head, Hand
Table of contents
What is Heart, Head, Hand?
Heart, Head, Hand is a card from the Workshop Tactics deck by Pip Decks.
When you’re taking an idea further, this method of evaluation makes you consider every aspect, so it doesn’t fall down when interrogated.
Before, put your ideas (from a tactic like Idea Eight) into the T-Bar Format to make them easier to evaluate. Consider using Round Robin afterwards to help you develop your ideas further.
When to use Heart, Head, Hand
- Evaluating a new product idea for market fit
- Assessing the feasibility of a business strategy
- Determining the emotional resonance of a marketing campaign
- Ensuring a project aligns with business objectives
- Identifying potential risks in a new initiative
How to use Heart, Head, Hand
-
Put your idea into the T-Bar Format and put it where everyone can see it.
-
Facilitate a discussion by asking these questions:
Heart (emotional)
- Who will love this idea?
- Will users be delighted by it?
- Are you excited about it?
- Why would someone care?
Head (logical)
- Is it going to make sense to everyone?
- Does it offer anything useful or pleasurable to users?
- Does it support business objectives?
- Is it distinctive from the competition?
Hand (practical)
- Is it deliverable within a set budget and time frame?
- Does it rely on something else that has uncertainties?
- Will it pass regulation or compliance requirements?
-
Decide as a group if you should develop your idea further with Round Robin or Storyboard, or kill it with fire and do something else.
