What is the Human Truths card?
Enrich your ideas by contemplating your audience’s deepest and most unchanging needs.
It’s easy to become lost in the tiniest nuances of a specific user need, or the unique details of a target mindset you’ve identified. Anchor your thinking back to more universal human motivations, so you can engage people at a more fundamental level.
How to use the Human Truths card
Use these prompts as inspiration to improve your ideas:
• People are distractable. What would people rather be doing than interacting with your idea?
• People want autonomy. How can you give your audience more freedom? How can you make sure they don’t feel manipulated?
• People value beauty. Beauty makes “the soul grow wings” (nicely put, Plato). Why shouldn’t your idea do that?
• People want to feel like they belong to a group. Can your idea help people identify with their tribe?
• People like recognition. Everything from a friendly hello to making someone feel smart.
• People want to feel safe. Does your idea help people become more secure in some way? Can it help them protect others?
• People want to make progress. How does your idea help someone become the person they want to be?
• People like to express themselves. How can your idea help someone project their personality?
• People feel love. What loves are driving your audience? What truths do you love about them?
• People play. Can you make your idea more playful? (It’s best to do this when the stakes are low).
• People are full of contradictions. The magic lives in the tensions – seek them out.