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Angels & Demons
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What is Angels & Demons?
Angels & Demons is a card from the Idea Tactics deck by Pip Decks.
In this energetic group activity, one team will be the demons who want to derail the idea, and one team will be the angels who want to see it shine.
Tip: use this tactic sparingly, and ideally towards the end of your creative process.
When to use Angels & Demons
- Facing a creative block in idea development
- Preparing for a product launch and need to anticipate challenges
- Experiencing team disagreements on project direction
- Need to refine a business strategy before pitching to investors
- Identifying potential risks in a new business venture
How to use Angels & Demons
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Divide your group into two evenly sized teams. If possible, mix people with different perspectives.
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Tell your angels they’re here to guide the team’s idea forward and illuminate the path to success. Tell your demons they’re here to mess everything up.
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Give both teams 10 minutes to list on sticky notes all the thoughts, feelings and actions that could help (angels) or hinder (demons) the idea.
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Now it’s time for battle. Invite a demon to step forward first and read out one of their notes.
For example: ‘There’s no clear decision maker’
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Then it’s an angel’s turn. Their job is to counter that concern with a note of their own. Do they have a good response?
For example: ‘We’ll plan a roles and responsibilities session’
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Continue like this until either the sticky notes or energy run out. Expect a little sassiness as people get more into character.
Tip ‒ you can use what you learn here to:
- strengthen your idea
- improve empathy and communication in your team
- plan how you’ll test and launch your idea.






