Idea Tactics: the best idea generation techniques in a box
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Ditch creative block. Unleash big ideas
Idea Tactics is a card deck of 54 techniques that help you clarify your creative challenge and come up with bucketloads of ideas. Written by creativity consultant, Joel Stein.
We all like cutting to the chase, but having lots of ideas is the best way to find the magical ones – that’s why it’s so handy having a trusted bank of tools and techniques you can reach for anytime, based on an infinitely remixable set of idea generation steps.
Idea Tactics helps prime you for creative thinking with methods informed by 
the latest research in neuroscience, emotions, and cognition. There are also 
methods to help you find fresh inspiration in surprising places, methods that 
guide you through group creative exercises, and cards to ready you for making your ideas real.
These are brainstorming techniques for people that like to execute, giving you 
a complete idea generation process that balances playfulness with purpose.  
This is your ultimate idea system, whether you’re looking for team creative 
exercises or you work solo. It’s flexible enough for all types of ideas – perfect 
for: 
- Design teams looking for breakthroughs
- Marketers developing campaign concepts
- Writers in search of something fresh to say
- Brainstorming gift ideas for your brother-in-law
Idea Tactics gets more powerful the more you use it – every time you practise 
these exercises, it’s like a trip to the creativity-gym. You and your team will feel your creative muscles getting stronger and looser with every session. 
Are you ready to push your thinking deeper, wider, and further than ever before? 
Are you ready to find out what your mind really has to offer? 
Check out the Idea Strategy System to see how it works for yourself!
Find out why our customers love Pip Decks so much.
Idea Strategy System
 Recipe
 Recipe
Ideas can change the world. See which problems you can solve by combining different Idea Tactics.
 Prime
 Prime
Ready your body and mind to make creative leaps.
 Frame
 Frame
Describe your challenge and draw the boundaries of your creative playground.
 Explore
 Explore
See existing insights with fresh, bright, wide-open eyes, and create artefacts to inspire ideas.
 Diverge
 Diverge
Go wide – approach your challenge from different angles and generate lots of potential directions.
 Stretch
 Stretch
Push your ideas further without losing sight of what matters.
 Refine
 Refine
Add detail and depth to your strongest ideas.
 Review
 Review
Get meaningful feedback, identify the most compelling elements of your ideas, and decide which ideas to pursue.
 
           
  Push It
Push It What Next?
What Next? Fantasies of the Future
Fantasies of the Future Get to Fully-Baked
Get to Fully-Baked Be Distinctive
Be Distinctive Debate Club
Debate Club Imperfect Portraits
Imperfect Portraits Mood Check-In
Mood Check-In Zen Spiral
Zen Spiral Thunks
Thunks Mind-Body Dissonance
Mind-Body Dissonance Haiku
Haiku Dream Sketch
Dream Sketch Draw Your Job
Draw Your Job Invent an Animal
Invent an Animal Fence the Playground
Fence the Playground Normstorming
Normstorming Perform the Problem
Perform the Problem Who, What, Where, Why
Who, What, Where, Why How Might We?
How Might We? Mind Map
Mind Map Combinaboards
Combinaboards Make a Meme
Make a Meme Fame vs Shame
Fame vs Shame Observe/Infer
Observe/Infer Eight-Box Blitz
Eight-Box Blitz What Would X Do?
What Would X Do? Lotus Blossoms
Lotus Blossoms 6-3-5
6-3-5 Mash-Up
Mash-Up Worst Idea Race
Worst Idea Race Analogous Inspiration
Analogous Inspiration ProvocaPrompts
ProvocaPrompts Yes, and...
Yes, and... Human Truths
Human Truths Peak-End Rule
Peak-End Rule 
 Storyboard
Storyboard T-Bar
T-Bar Big Beats
Big Beats Like/Not Like
Like/Not Like Mega Memo
Mega Memo Back and Forth
Back and Forth PrioriTree
PrioriTree Invest Your PipCoins
Invest Your PipCoins Like, Wish, Wonder
Like, Wish, Wonder Concerns, Confusions, Conflicts
Concerns, Confusions, Conflicts Angels & Demons
Angels & Demons Deep Impact
Deep Impact SICFAM
SICFAM