Idea Tactics: the best idea generation techniques in a box
Ditch creative block. Unleash big ideas
Idea Tactics is a card deck of 54 techniques that help you clarify your creative challenge and come up with bucketloads of ideas. Written by creativity consultant, Joel Stein.
We all like cutting to the chase, but having lots of ideas is the best way to find the magical ones – that’s why it’s so handy having a trusted bank of tools and techniques you can reach for anytime, based on an infinitely remixable set of idea generation steps.
Idea Tactics helps prime you for creative thinking with methods informed by
the latest research in neuroscience, emotions, and cognition. There are also
methods to help you find fresh inspiration in surprising places, methods that
guide you through group creative exercises, and cards to ready you for making your ideas real.
These are brainstorming techniques for people that like to execute, giving you
a complete idea generation process that balances playfulness with purpose.
This is your ultimate idea system, whether you’re looking for team creative
exercises or you work solo. It’s flexible enough for all types of ideas – perfect
- Design teams looking for breakthroughs
- Marketers developing campaign concepts
- Writers in search of something fresh to say
- Brainstorming gift ideas for your brother-in-law
Idea Tactics gets more powerful the more you use it – every time you practise
these exercises, it’s like a trip to the creativity-gym. You and your team will feel your creative muscles getting stronger and looser with every session.
Are you ready to push your thinking deeper, wider, and further than ever before?
Are you ready to find out what your mind really has to offer?
Check out the Idea Strategy System to see how it works for yourself!
Find out why our customers love Pip Decks so much.
Idea Strategy System
Ideas can change the world. See which problems you can solve by combining different Idea Tactics.
Ready your body and mind to make creative leaps.
Embrace emotions and practise listening to each other with attention and empathy.5-10 mins
Promote opinionated but flexible thinking using questions with more than one possible response –questions that make your brain go “ouch!”.30 mins
Get everyone energised and ready to embrace uncommon ideas by playing with facial expressions.5 mins
Draw Your Job
Get people to sketch a picture that describes their job, or their role on a particular project.10 mins
Describe your challenge and draw the boundaries of your creative playground.
See existing insights with fresh, bright, wide-open eyes, and create artefacts to inspire ideas.
Collect inspiration in rough-and-ready moodboard format to help you make novel connections later on.1 hour
Go wide – approach your challenge from different angles and generate lots of potential directions.
What Would X Do?
Imagine how famous figures, fictional characters, or iconic brands might respond to your creative challenge.15 mins
Push your ideas further without losing sight of what matters.
Get away from your desk and find fresh perspective to unlock breakthrough ideas.1 day
Elevate key moments within your idea, spot potential pain points, and give a satisfying ending.30 mins
Add detail and depth to your strongest ideas.
Explore what properties your idea shares with other things, and what makes your idea stand apart, to make your thinking clearer.45 mins
Write an internal press release for your idea that centres the user and helps you get buy-in.
Get meaningful feedback, identify the most compelling elements of your ideas, and decide which ideas to pursue.
Break down the various elements of an idea and decide where to begin when prototyping it.30 mins
Angels & Demons
Shine a light on any issues that might hold your idea back, and identify what will improve its chances of success.20 mins