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Invent An Animal
Table of contents
What is Invent An Animal?
Invent An Animal is a card from the Idea Tactics deck by Pip Decks.
The possibilities for strange new creature concepts are endless. This is an opportunity for wordplay, weirdness, and unlikely combinations. Let your inner child run wild.
Use this method when your end goal is to create something distinctive and original.
When to use Invent An Animal
- Stagnation in idea generation during product development
- Need for fresh marketing campaign concepts
- Desire to foster a culture of creativity and innovation
- Breaking out of routine thinking patterns
- Overcoming team brainstorming fatigue
- Revitalizing brand identity
- Encouraging team collaboration and engagement
How to use Invent An Animal
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Make sure everyone has a pen and paper, then give them 5 minutes to each invent their own animal (ask for a simple sketch, and a name for their strange new creation).
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Get everyone to display their pictures so the rest of the group can see them, then give the group a minute to take it all in.
Expect a mix of laughter and “What the... ?”.
Tip: combining or modifying existing animals from the real world is the natural approach to this task for most people. Occasionally someone will invent a truly new creature that feels like an act of pure imagination. Savour those moments, and find more chances to collaborate with those people.
