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Thunks
Table of contents

What is Thunks?
Thunks is a card from the Idea Tactics deck by Pip Decks.
Thunks liberate us from the delusion that there’s always a right or wrong answer (or idea).
You can use this as a warm-up early in a session or as an energiser after a break.
When to use Thunks
- Stagnant brainstorming sessions
- Need for innovative product ideas
- Breaking through strategic deadlocks
- Refreshing brand identity
- Overcoming creative blocks in project development
How to use Thunks
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Pick a Thunk to discuss with the group. Here are some examples:
- If I compose a song but never play it, is it music?
- Can you touch the wind?
- Is it ever possible to define the meaning of ‘cool’?
- Are you the same person you were 20 minutes ago?
- Would life be better if you could never fail?
- Is your shadow part of you?
- Can you choose to like a piece of art?
- Would life be better without mobile phones?
- Is there more happiness or sadness in the world?
- If you expect the unexpected, is the unexpected still a surprise?
Tip: you can easily find more Thunks online.
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Find someone willing to argue the ‘yes’ answer and someone willing to make the case for ‘no’, then chair a 5-minute debate.
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Ask if anyone has any strong opinions to add, allow a minute or so for this.
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Take a vote to see which position the group found more persuasive.
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Remind everyone that there’s probably not one ‘correct’ way to respond to our creative challenge, and that the task for this session is to unlock new ways of thinking.






