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Mega Memo
Table of contents
What is Mega Memo?
Mega Memo is a card from the Idea Tactics deck by Pip Decks.
Following the template is one thing. But doing it without any “geek speak” is the key, according to former Amazon and Airbnb exec Ian McAllister. This tactic is adapted from a method described as “Amazon’s secret weapon”.
You may need to run another Refine activity first if your idea is still a bit fuzzy. After this, you can Stretch or Review your idea.
When to use Mega Memo
- Stalled project due to lack of clarity or direction
- Difficulty in communicating the value proposition of a new idea
- Need for stakeholder buy-in for a new initiative
- Rebranding or repositioning efforts
- Launching a new product or service
- Preparing for investor pitches
- Internal team alignment on project goals
How to use Mega Memo
Your Mega Memo should include the following:
- Heading: give your idea a name (something your target audience would understand and remember).
- Subheading: describe, in one sentence, who the audience is for your idea, and what value they get from it. Be specific.
- Summary: summarise the idea and the audience benefit in a little more detail. Assume people won’t read past this point, so make it good.
- Problem/opportunity: describe the problem your idea solves or the valuable opportunity it unlocks, in no more than three sentences.
- Solution: briefly describe how your idea does this.
- Team quote: add a short quote from you or someone on your team that explains where the idea came from or why you’re excited about it.
- How to get started: describe the easiest way for your organisation to begin making this idea real.
- 5* review: add a quote from an imagined person who’s had a perfect experience with your idea.
- Wrap-up: repeat your most compelling three points in even punchier terms.
- Call to action: tell your reader what you’d like them to do next.
