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Mind Map

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Mind Map card illustration

What is Mind Map?

Mind Map is a card from the Idea Tactics deck by Pip Decks.

Mind Maps are one of our most powerful and flexible tools for thinking. They became popular in the 1970s, but they’re actually much older than that, a chap called Porphyry of Tyros was busy visualising the concept categories of Aristotle using this technique way back in the third century.

Human Truths is a great companion to this card if you’re feeling stuck.

When to use Mind Map

  • Stuck in a creative rut and need fresh ideas
  • Facing complex problems that require visual breakdown
  • Need to organize chaotic thoughts into a coherent strategy
  • Preparing for a brainstorming session
  • Developing a new product or service
  • Rebranding or refreshing a business identity

How to use Mind Map

Use Mind Maps to organise your ideas or stimulate new ones; to create a shared model for group discussion or make sense of information on your own. As a general process, follow the steps below:

  1. Make any relevant research or inputs (such as those gathered in Normstorming or Who, What, Where, Why) visible for your team and briefly talk through anything that needs further explanation.

  2. Give participants 5 minutes to re-examine and absorb the information.

  3. Give people a starter word or phrase. Ask them to write it in the middle of a piece of paper and draw a circle around it.

  4. Spend 5 minutes adding more words/phrases to the map, using lines to connect them:

    Mind Map illustration

Tip: make sure everyone knows there are no right or wrong ways to do this. The thinking they do is more important than the artefact they produce.

The Idea Tactics deck in its box

Idea Tactics

Ditch creative block and find your best ideas.

$139

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Back to Idea Tactics

Human Truths

Enrich your ideas by contemplating your audience’s deepest and most unchanging needs.

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Gather innovation examples and analyse what makes them strong or weak.

Make A Meme

Customise or invent a meme to make your context easier to grasp.

Angels & Demons

Shine a light on any issues that might hold your idea back and identify what will improve its chances of success.

Boss Mode

Keep activities and processes feeling fresh with next-level tips and provocations.

Draw Your Job

Get people to sketch a picture that describes their job or their role on a particular project.

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