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Make A Meme
Table of contents
What is Make A Meme?
Make A Meme is a card from the Idea Tactics deck by Pip Decks.
Memes are often ugly, absurd and at times incomprehensible. But they’re also an efficient way to simplify and share complex ideas. You can use memes to spread understanding of something fast, and as a springboard for ideas.
Frame your challenge first with How Might We?. Afterwards, try a Diverge tactic like What Would X Do?.
When to use Make A Meme
- Stagnant brainstorming sessions needing a creative boost
- Complex ideas that require simplification for broader understanding
- Brand messaging that lacks engagement or virality
- Team meetings where traditional communication methods have failed
- Product launches needing innovative promotional content
- Rebranding efforts that require fresh perspectives
- Internal communications that are not resonating with staff
How to use Make A Meme
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Find a tool you like first by searching ‘meme generator’ online.
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Give everyone 10 minutes to explore memes online (either current or nostalgic).
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Explain that the aim is to capture the essence of your challenge or idea in the simplest/most shareable way. This could be done from the user’s perspective or from the team’s point of view.
Give people another 5 minutes to create a meme using your chosen meme generator tool.
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Ask everyone to display their memes where the whole group can see them.
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Pay attention to any that generate lots of laughter, there’s probably a deep truth distilled there.
You’re now ready to move into the Diverge phase with a firmer grip on your creative challenge.
Twist: instead of using a pre-made meme tool, try inventing brand new meme templates from scratch.
