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Like, Wish, Wonder
Table of contents

What is Like, Wish, Wonder?
Like, Wish, Wonder is a card from the Idea Tactics deck by Pip Decks.
After getting constructive input, strengthen your ideas further before subjecting them to more scrutiny.
You can use this tactic during the Diverge or Refine phase to elicit feedback on ideas.
When to use Like, Wish, Wonder
- Stagnant product development process
- Need for innovative marketing strategies
- Feedback required for prototype iterations
- Team struggling with creative block
- Desire to engage stakeholders in ideation
- Refining a business model or value proposition
How to use Like, Wish, Wonder
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Briefly summarise the idea you want to review, then write the following headings on your whiteboard/wall.

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Alternatively, if you have a detailed visual or design to show, you can have people add colour-coded sticky notes directly to that. That way, you can easily see which element each piece of feedback relates to.
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Set a timer for 5 minutes and ask everyone to write as many likes as they want.
For example: ‘I like that this helps an under-served audience’.
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Give everyone another 5 minutes for wishes.
For example: ‘I wish there was a way to make the onboarding process more welcoming’.
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Give everyone 5 more minutes for wonders.
For example: ‘I wonder if we could prototype this with [cool free tool]’.
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Group the feedback into any obvious themes.






