Hey everyone! My name is Brock Cheung and I’m currently a junior UX designer who is in DesignLab’s bootcamp. I bought the New Deck bundle awhile back.
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Laws of UX®
Design with psychology and win buy-in.
Jesse, William and 250,000+ others love our decks- Get buy-in from stakeholders & clients
- Level up your design with psychology principles
- Empower your design team
$109
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What is Laws of UX?
A Pip Deck of 50+ psychological principles and UX methods that help you design and justify your user interfaces.
What’s in the box?
- 54 cards
- Printed on 400gsm matte cardstock
Who is it for?
UX designers, product designers.
Loved by teams at leading organisations
About Laws of UX author, Jon Yablonski.
Jon’s passion is designing digital tools that empower people and augment their abilities in order to achieve their goals.
He’s had the opportunity to learn and grow from a variety of challenges throughout his career - from e-commerce platforms, mobile apps and internal products to HMI systems within state-of-the-art vehicle platforms.
Jon is currently helping the world learn from its data as a Senior Product Designer at Mixpanel. Previously, he worked on the next generation of in-vehicle digital experiences at General Motors.
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Hear it from our customers
It’s breaking down a lot of really useful theory and principles into manageable chunks and helping me explain my approach to clients.
Katie Carmichael
Designer, Katie Carmichael DesignI’ve been able to build out my ideas for solutions a lot more efficiently and effectively...
Brock Cheung
Junior UX DesignerIt’s kind of like a book, but it’s framed in a way where you can use it much more effectively than a book…
Dane Sanders
VP of Employee Development and Performance, CEO of Men & Women Of DiscomfortI thought storytelling was more an art than a science.
Ruy C Aguilar
Tableau Evangelist, KeyrusIf you just make 1% improvement in whatever you’re focusing on, the cost is basically nothing.
Brandon Gould
TektronixI knew what story to tell in what moment and why and it led to the cleanest, fastest sales process I ever had with a new client.
Renee Ostertag
CEO Green Tree MindThings like this save you so much time.
Michael Crabb
Head of Computing Learning and Teaching, University of DundeeWe went off, we found this problem, we found this solution, this worked, this didn’t, remember this.
Christopher Eyre
Software Engineer, Prima ItI could come up with dozens of stories just from this card... So if you’re contemplating getting a Pip Deck, do it.
Beth Lambert
Founder, Fuzzy Face MediaIt gets to the point of the story and really helps you focus on telling a very impactful story.
Karen Tilstra
Educational Psychologist & Innovation ConsultantI was really worried that as an experienced presenter, would there be any new material…
Rob Stringer
Youth Coach GlobalI used the workshop tactics right away, and it took my workshop to another level... it really made my participant think.
Aretha Simons
Multiplying Talents
Real reviews, real customers.
Jesse Gaines- hairstylist and traveling educator in my field.
I purchased the Storytellers Tactics with the hope of being able to organize and give me creative prompts for my stories and presentations.
One of the tactics that I really enjoyed was Man in a Hole. It gives me the framework to build a great story!
Jesse GainesVerifiedThe Storyteller Tactics cards helped us in updating our homepage, making it easier to read and comprehend. The cards forced us to reflect on, what’s important and what is less important to tell our potential customers. And it has absolutely helped us build a more professional homepage. I personally also like, how Pipdecks continuously mail us suggestions, how we can use their concept even better.
Michael KjaersgaardVerified
I’ve absolutely loved using Pip Decks to build my new business pitch for potential clients.
William TurnerVerifiedCustomer Service is SENSATIONAL!
LarissaVerified
So, while being ill and frustrated at home, my business ‘sleeping’ while I am getting better, something great happened…
Gyde Balzer CarstensenVerifiedYou may also like
Have questions? See our FAQs
What formats are available?
Physical: the printed card deck, shipped to you from our warehouses in the UK, US and Europe.
Pip: Pip unlocks every Pip Deck, with a thinking partner built in. Membership fees apply.
Can I buy for my team or organisation?
Yes. For team orders, invoices and custom decks, see Pip Decks for Teams.