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Priority Map
Table of contents
What is Priority Map?
Priority Map is a card from the Workshop Tactics deck by Pip Decks.
Find the magic combination between seemingly competing demands. This tactic encourages a debate about what is more important in any given context. Ruthless prioritisation is the secret superpower behind effective teams.
Prior to this tactic, have a list of items, such as ideas from Idea Eight or problems from Sailboat or SWOT Analysis.
When to use Priority Map
- Overwhelmed with competing priorities
- Need to align team on strategic focus
- Resource constraints require prioritization
- Difficulty in deciding between multiple business opportunities
- Conflicting stakeholder demands
- Need to optimize project or product development efforts
How to use Priority Map
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Draw two axes on a large surface, then label them with two criteria your participants find important. Here are some commonly used examples:
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Impact vs Effort
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Risk vs Knowledge
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Urgency vs Importance
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Business Needs vs User Needs
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Feasibility vs User Value
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Cost vs Problem
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Plot your items (usually sticky notes) on the map by ranking them against the criteria. It can help to ask “Is this more or less than this one?” to get a sense of relativity between items.
Tip: the value of this exercise is not in the absolute rankings you obtain, but in the discussion you will have around them. Make sure you capture the arguments used in the discussion too.
