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I've been incorporating Pip Decks into my brand strategy and business workshopping practices for several years now, and I must say that they are among the absolute best purchase decisions I have made.

Art Stiefel
Strategic Partner @ Formation London

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The problem isn’t your expertise. It’s your strategy.

Most coaches, consultants, and service providers don’t struggle because they lack expertise.

They struggle because they lack a clear, strategic way to stand out and scale up.

The hard truth?

Being better isn’t enough — you need to be distinct and effective.

That’s why the Standout Strategy Blueprint combines two essential elements:

A powerful Brand Strategy – So you claim a unique position in your market and become the obvious choice.

A proven Business Strategy – So you deliver real impact, operate efficiently, and scale sustainably.

It’s not just about looking different—it’s about building a business that’s both remarkable and resilient.

The Standout Strategy Blueprint brings these two critical elements together to create an irreplaceable market position and build a stress-free, high-performing business, including:

• Brand Tactics (Physical & Digital) – Claim your place in the market and escape the price competition trap.

• Strategy Tactics (Physical & Digital) – Build the structure that keeps your business running effortlessly.

• 100+ Masterclass Videos – Dive deeper into each tactic with bite-sized masterclasses from the strategy experts

• 100+ Miro Templates – Run effortless workshops and strategy sessions with “fill-in-the-blanks” pre-made templates.

• 50+ Page Standout Strategy Workbook – A guided system to bring it all together and put your strategy into action

Limited Time Bundle

The Standout Strategy Blueprint will help you:

  • Carve out a market position so unique, competitors can’t touch it.
  • Build the operational systems to deliver on your promises every time.
  • Turn strategy into action with a business that runs seamlessly.
  • Stop competing on price and start commanding premium rates.

A note from Charles

Pip Decks struggled with the same challenges most businesses face.

We were great at what we did, but our positioning was unclear, and potential customers couldn’t see why we were different.

That changed when we worked with Alex Smith. His insights sharpened our market position, made our value undeniable, and helped us escape the price competition trap. Those ideas became Brand Tactics.

As we grew, things quickly became overwhelming. Scaling felt impossible, and operational bottlenecks held us back.That’s when strategy experts Ben Mosior and David Holl stepped in. They helped us build the systems to deliver consistently, scale efficiently, and create a business that runs smoothly. Their methods became Strategy Tactics.

Brand Tactics defines what makes you different. Strategy Tactics ensures you can deliver at scale. Now, for the first time, both come together in a step-by-step workbook designed to give you the exact blueprint we wish we had from the start.

I can’t wait for you to get your hands on it.

Charles Burdett
CEO & Founder @ Pip Decks

What you get with the Standout Strategy Blueprint

Available for a limited time only. Get the proven system to stand out and scale smoothly before this exclusive offer disappears.

Strategy Tactics
PHYSICAL DECK

Strategy Tactics

54 practical tactics to build, strengthen, and optimize your business. 
Brand Tactics
PHYSICAL DECK

Brand Tactics

54 powerful tactics to develop a distinctive brand strategy. 
Pip Decks App + PDFs
BOTH DECKS IN DIGITAL FORMAT

Pip Decks App + PDFs

Access Brand Tactics & Strategy Tactics anytime, anywhere with the Pip Decks web app.
100+ Masterclass Videos
8+ HOUR VIDEO LIBRARY

100+ Masterclass Videos

Dive deeper into each tactic from both decks with bite-sized masterclasses.
100+ Digital Templates
MIRO BOARDS

100+ Digital Templates

Run effortless workshops and strategy sessions with “fill-in-the-blanks” pre-made templates.
The Standout Strategy Workbook
54 PAGE WORKBOOK PDF

The Standout Strategy Workbook

A guided system to bring it all together and put your strategy into action
Get the Standout Strategy Blueprint

“Branding without strategy is just decoration. Strategy without branding is invisible.”

The Standout Strategy Blueprint brings these two critical elements together.

“If you’re looking to create actual change in your organisation - buy Strategy Tactics.”

Simon White
Strategic Consultant

Get The Standout Strategy Blueprint 

LIMITED TIME OFFER

The Standout Strategy Blueprint

Combine Brand Tactics and Strategy Tactics

Strategy Tactics: The Complete Package

(Value: £250)

Physical Deck: Complete 54-card system

Digital access: PDF + Web App

Video library: 53 video masterclasses

Template library: 53 digital whiteboard Miro templates

Brand Tactics: The Complete Package

(Value: £250)

Physical Deck: Complete 54-card system

Digital access: PDF + Web App

Video library: 53 video masterclasses

Template library: 53 digital whiteboard Miro templates

BONUS: The Standout Strategy Blueprint - 54-page printable Workbook PDF

(Value: )
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Limited-time offer:

Due to popular demand from the community - we have made the Standout Strategy Workbook available standalone. Click here to get access.

Fast international shipping - ships today! Instant digital access after checkout.

Loved by over 200,000 happy customers across the globe.

Get The Standout Strategy Blueprint 

LIMITED TIME OFFER

The Standout Strategy Blueprint

Combine Brand Tactics and Strategy Tactics

Strategy Tactics Complete Package:

Physical Deck: 54-card system

Digital access: PDF + Web App

Video library: 53 video masterclasses

Template library: 53 digital whiteboard Miro templates

(Value: £250)

Brand Tactics Complete Package:

Physical Deck: 54-card system

Digital access: PDF + Web App

Video library: 53 video masterclasses

Template library: 53 digital whiteboard Miro templates

(Value: £250)

BONUS: The Standout Strategy Blueprint - 54-page printable Workbook PDF

(Value: )
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Limited-time offer:

Fast international shipping - ships today! Instant digital access after checkout.

Due to popular demand from the community - we have made the Standout Strategy Workbook available standalone. Click here to get access.

(Value: )

Loved by over 200,000 happy customers across the globe.

Brand Tactics changed the way I understand strategy. It’s amazing.

Milton Holdiem
Personal Trainer and Coach

What’s included in the Standout Strategy Blueprint:

str01.jpg

THE COMPLETE PACKAGE

Strategy Tactics

A complete card deck of 54 practical tactics to build, strengthen, and optimize your business. These proven methods help you create a bulletproof business strategy that scales with you.

Shipping today!

  • Premium card deck of 54 business strategy tactics
  • Find clarity and make clear decisions
  • Create a sustainable, resilient business engine
brand-tactics-complete.jpg

THE COMPLETE PACKAGE

Brand Tactics

54 powerful tactics to develop a distinctive brand strategy. These tactics help you stand out from your competitors and find your loyal fanbase.

Shipping today!

  • Premium card deck of 54 brand strategy tactics
  • Create a truly distinctive market position
  • Develop messaging that resonates with ideal clients

EXCLUSIVE BONUS

The Standout Strategy Workbook

This comprehensive 54-page, step-by-step printable workbook gives you a proven process for creating an irreplaceable market position and run a stress-free business — backed by tactics from Brand Tactics and Strategy Tactics

Delivered instantly after checkout as a digital PDF

Click here to get the workbook →

  • Guided exercises to find your 'Only Factor'
  • Systems to build your execution capability
  • Templates to connect positioning with delivery

FAQ

Frequently Asked Questions

About the Bundle

The Blueprint

Can I buy the workbook separately?

Yes, The Standout Strategy Workbook is available here

Where do you ship to?

We ship worldwide, including the US, Canada, Europe, UK, and Australia. If you are having issues at checkout, please get in touch with our support@pipdecks.com team.

When will my order ship?

Your order will ship within 1-2 business days. You'll receive tracking information via email as soon as your package is on its way.

Do you offer refunds?

Yes! We stand by our products. If you're not completely satisfied with your purchase, contact us within 30 days for a full refund.

Who is this bundle for?

This bundle is perfect for:

- Solo consultants and coaches who've plateaued

- Freelancers trying to escape price competition

- Small service business owners struggling with differentiation

- Agency owners looking to specialize and command higher rates

If you deliver high-quality work but aren't being recognized or valued for it, this bundle is designed specifically for you.

What makes this workbook different from other business resources?

Unlike generic business advice or typical positioning exercises that focus only on messaging, the Standout Strategy Blueprint addresses both sides of the success equation: strategic positioning AND execution capability.

It provides concrete exercises, examples, and fill-in-the-blank templates that create a clear path from where you are to where you want to be. The workbook specifically helps you develop contrarian positions that directly challenge industry norms – creating a moat around your business that competitors can't easily cross.

What exactly is included in the workbook?

The Standout Strategy Blueprint is a comprehensive, step-by-step workbook that guides you through:

Developing Your Standout Position:

- Identifying who you're truly competing against (beyond the obvious)

- Finding factual differences between you and competitors

- Transforming those differences into customer value

- Creating a contrarian position competitors can't copy

- Testing your position for true distinctiveness

Building Your Delivery Machine:

- Mapping who depends on your work (beyond just direct clients)

- Clarifying exactly what you're promising each stakeholder

- Identifying the critical operational components needed

- Connecting everything into a cohesive system

- Positioning yourself for future market evolution

How long does it take to implement the blueprint?

The core exercises in the workbook can be completed in a focused weekend session. However, we recommend setting aside 2-3 weeks to fully implement the blueprint, including time to gather feedback and refine your approach.

Many users report seeing initial results within the first month after implementation, with the full benefits becoming apparent over 3-6 months as they fully integrate their new positioning and execution systems.

Will this work for my specific industry?

Yes! The principles of strategic positioning and execution capability apply across all service businesses and experience levels.

The workbook provides a flexible framework that adapts to your specific context rather than a rigid one-size-fits-all formula. We've seen successful implementations across diverse industries including coaching, consulting, design, development, marketing, law, finance, health, and many others.

I'm just starting out. Is this too advanced for me?

Not at all! In fact, implementing these principles early in your business journey can save you years of trial and error.

The workbook includes specific guidance for businesses at different stages, including those just starting out. Many new businesses actually have an advantage because they haven't yet established positioning that needs to be changed.