PPP #13: Seek inspiration, a simple pitch, no bizspeak.

PPP #13: Seek inspiration, a simple pitch, no bizspeak.
Pip’s Practical Prompts Newsletter
Sent by Charles Burdett

Design

Seek inspiration, reject imitation.

Imitation might be flattering, but it leads to dull and overused designs.

Don’t imitate — analyse!

What is it about the design that has inspired you? Once you figure that out, you can apply it to your work instead of mindlessly copying another.

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Storytelling

Super simple elevator pitch.

Want a super simple elevator pitch that yields results?

Give me three things:

1. What's the problem you're solving for me?
2. How do you solve it?
3. Why should I trust you?

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Strategy

Avoid ‘bizspeak’.

It's important to explain your strategy goals plainly to your team.

Avoid using bizspeak terms such as 'synergy', 'paradigm-shift', 'drill-down' etc.

This kind of language suggests that you don't have a clear idea of what you need to succeed.

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— Dave Cunningham, Head of DesignOps @ NHS