Table of contents
Design
Seek inspiration, reject imitation.
Imitation might be flattering, but it leads to dull and overused designs.
Don’t imitate — analyse!
What is it about the design that has inspired you? Once you figure that out, you can apply it to your work instead of mindlessly copying another.
Storytelling
Super simple elevator pitch.
Want a super simple elevator pitch that yields results?
Give me three things:
1. What’s the problem you’re solving for me?
2. How do you solve it?
3. Why should I trust you?
Strategy
Avoid ‘bizspeak’.
It’s important to explain your strategy goals plainly to your team.
Avoid using bizspeak terms such as ‘synergy’, ‘paradigm-shift’, ‘drill-down’ etc.
This kind of language suggests that you don’t have a clear idea of what you need to succeed.
