PPP #14: Chasing trends, offering practical benefits, a quick ethics test.

PPP #14: Chasing trends, offering practical benefits, a quick ethics test.
Pip’s Practical Prompts Newsletter
Sent by Charles Burdett


Be aware of trends but never chase them.

Yes, staying up to date with the latest design trends in your industry is important.

BUT this should not be at the expense of your personal style. Your individuality defines you and makes you stand out from the crowd. Never lose sight of that.

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Offer practical benefits.

The best presentations offer something to the listener - a useful bit of information, a take-home point, a new way of looking at the world. ?

A good talk is packed with socially useful information. What have you got to offer your listeners? Give us a practical benefit: (e.g., "when you need to write your own story, take a look at this PDF").

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Quick ethics test.

Want to know the quickest way to determine whether a decision you’re about to make is ethical?

Ask yourself this question:

"Would I be happy if the result of my decision was published on the front page of The New York Times tomorrow?"

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